【正文】 ...........................................................3 市場營銷 .........................................................................................................................................3 投資財務(wù) .........................................................................................................................................4 風(fēng)險及對策 .....................................................................................................................................4 預(yù)計的風(fēng)險 .............................................................................................................................5 應(yīng)對措施 .................................................................................................................................5 風(fēng)險投資的退出 .............................................................................................................................6第二章 公司介紹 .....................................................................................................................................7 項 目背景 .........................................................................................................................................7 公司概況 .........................................................................................................................................7 公司選址 .........................................................................................................................................8 公司平面圖 .....................................................................................................................................9 公司愿景 .........................................................................................................................................9第三章 產(chǎn)品 概述 ...................................................................................................................................10 特點 ...............................................................................................................................................10 功能 ...............................................................................................................................................10 產(chǎn)品介紹 .......................................................................................................................................10 個人模式 ................................................................................................................................10 寢室模式 ................................................................................................................................11 情侶模式 ................................................................................................................................11 效益分析 .......................................................................................................................................12 經(jīng)濟效益: ...............................................................................................................................12 社會效益： ............................................................................................................................12 環(huán)境效益： ............................................................................................................................12第四章 市場與競爭分析 .......................................................................................................................13 市場現(xiàn)狀 .......................................................................................................................................13 市場容量 .......................................................................................................................................14 國內(nèi)大學(xué)宿舍裝修市場的基本情況 ....................................................................................14 市場容量及預(yù)測 ....................................................................................................................15 行業(yè)競爭態(tài)勢 ...............................................................................................................................15 行業(yè)競爭態(tài)勢 ........................................................................................................................15 競爭影響力分析 ....................................................................................................................16 影響客 戶購買因素 ................................................................................................................16III / 117 市場環(huán)境與需求分析 ...................................................................................................................17 大學(xué)宿舍裝飾裝修的重要意義 ............................................................................................17 市場環(huán)境與需求分析 ............................................................................................................18 市場定位與目標客戶分析 ...........................................................................................................19 市場定位 ...............................................................................................................................19 客戶購買決策流程分析 .......................................................................................................19 SWOT 分析及對策 .....................................................................................................................20 SWOT 分析 .........................................................................................................................20 SWOT 對策 .........................................................................................................................21第五章 公司戰(zhàn)略 ...................................................................................................................................24 發(fā)展戰(zhàn)略 .......................................................................................................................................24 戰(zhàn)略目標 .....................