調(diào)查報告email營銷戰(zhàn)略-文庫吧資料
2024-08-17 05:51本頁面
【正文】 ey drivers to success. All these need your investment of time and money.6. Importance and efforts Is an mailing list important to a web business? Have web marketers devoted enough efforts to this marketing tool? . How important is your newsletter in the development of your web business? Very important 34%17%23% 13%Very ineffective 7%. Compare to other web marketing tools, how effective is your newsletter(s) in building customer relationship?Very effective 31%29%35% 9% Very ineffective 9%. Compare to other web marketing tools, how effective is your newsletter(s) in promoting products/services? Very effective 20% 28% s see how web marketers promote their mailing lists. . How do you attract new subscribers for your newsletter(s)? Promotion 48% Sweepstake 9%Opin subscription73% Opout mailing list (unsolicited ) 11%. If you promote, how do you promote your newsletter(s)?1. Contribution to online discussions/publications 32% 2. Reciprocal promotion with other newsletters 17% 3. Advertising/sponsorship 23% (Note: the above two questions allowed more than one answer.)The most popular method to get new subscribers is online opin subscription. While there are still about 11% web marketers using unsolicited to grow their mailing lists. Will that be a dangerous game? We will see the answer later. Promotions The general marketing rule applies to mailing list: if you don39。 On average what percentage of the addresses in your mailing list(s) is obsolete or invalid during each publication? Less than %40% % 22% % 10%12% 14%25%10%More than 5% 5% These numbers give us a general picture of the growth of mailing lists. Usually you won39。On average how many new subscribers does your newsletter get EACH WEEK? Less than 536%510 24% 1120 11% 2150 9% 51100 9%More than 10010%. How many subscribers does your newsletter have?Less than 50055%5001000 14% 100120004%20015000 10%500110000 5%1000120000 1%2000150000 4%More than 50000 6%Most mailing lists are relatively small: about 69% are less than 1000 subscribers. Only about 10% of the mailing lists have more 10,000 subscribers. The size of your mailing list is also determined by what business you are in: if you are in a btob business, you are less likely to get a big subscription number.Size of mailing listsThe size of mailing lists determines how effective your marketing strategies are..t realized the importance of marketing? If you don39。t tell us exactly on average when a web business starts to build its mailing list, we see the discrepancy between the two groups. Many web businesses started to build their mailing lists long time after they started their web businesses. And many web businesses even haven39。 How long has your business been on the Internet? Less than
法律信息相關(guān)推薦
鄂ICP備17016276號-1