【正文】 難免第三次赤字情況的發(fā)生。海爾已躋身世界級品牌行列，其影響力正隨著全球市場的擴張而快速上升。2005年8月30日，海爾被英國《金融時報》評為“中國十大世界級品牌”之首。 　　1993年，海爾品牌成為首批中國馳名商標(biāo)；2006年，海爾品牌價值高達749億元，自2002年以來，海爾品牌價值連續(xù)四年蟬聯(lián)中國最有價值品牌榜首。2009年，海爾集團全球營業(yè)額實現(xiàn)1243億元（182億美元），品牌價值812億元，自2002年以來連續(xù)8年蟬聯(lián)中國最有價值品牌榜首。s case study libraryl 海爾集團海爾集團是世界白色家電第一品牌，1984年創(chuàng)立于中國青島，現(xiàn)任董事局主席、首席執(zhí)行官張瑞敏是海爾的主要創(chuàng)始人。 INSEAD in France, and Kobe University. Haier39。 502 were invention has participated in the institution and modification of nine international standards, as well as 152 national and 425 industry standards, with three international standards set to launch in the near future. Of all the Chinese household appliance panies, Haier by far leads the way in the creation of international, national, and industry standards. Haier management models such as OEC, market chain, and Integration of Individuals and Goals have been case studies at Harvard Business School, the University of Southern California。s 200 Most Admired Companies. In March 2008, the Financial Times once again added Haier to its list of Top 10 Chinese Global Brand Names with survey respondents ranking Haier number one in terms of product quality, trust, innovation, management, and branding. In May 2008, Haier ranked 13th on Forbes39。s Top Global Brands. In 2006, for the fourth consecutive year, Haier was ranked first in terms of overall leadership among mainland Chinese panies in the Wall Street Journal Asia39。 stages, and since 2005 has embarked on the fourth stage: Global Branding. Haier has enjoyed a growing international reputation over the past 24 years. 19 of the panies products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal puters, mobile phones, and kitchen appliances have been rated as Top Brands in China, and China39。 and 39。 39。s position as a global brand, the pany employs over 50,000 people around the world. In addition, Haier boasts a 58,800strong sales network which last year accounted for a global turnover of 118 billion RMB ( billion USD). Guided by the branding strategy of CEO Zhang Ruimin, Haier has advanced through the 39。l haierHaier is the world39。在全球環(huán)境以及確保能源成為重要課題的時代，三洋電機以成為環(huán)境能源領(lǐng)先企業(yè)為目標(biāo)，為了地球與生命開發(fā)那些真正需要的環(huán)保產(chǎn)品。對外，三洋（中國）一方面起到三洋電機在華代表機構(gòu)的作用；對內(nèi)，三洋（中國）向在華的關(guān)聯(lián)公司提供財務(wù)會計、法律、人事、IT、信息、宣傳、公關(guān)、環(huán)境、售后服務(wù)、銷售等方面的協(xié)助。 今天，三洋電機在北京、上海、大連、合肥、蘇州、廣東等地擁有包括民用產(chǎn)品、商用產(chǎn)品、電子部品等領(lǐng)域在內(nèi)的40余家現(xiàn)地關(guān)聯(lián)公司，在中國大約有近6萬名左右的員工。三洋進入中國 三洋電機從1979年進入中國，是最早進入中國市場的外資企業(yè)之一。創(chuàng)業(yè)之初就將公司命名為三洋電機，并決定使用SANYO商標(biāo)。 2002年度三洋電機株式會社的合并報表銷售額達2兆247億日元（152億美元），擁有海外關(guān)聯(lián)公司158家，在全球開展業(yè)務(wù)?，F(xiàn)已經(jīng)被松下電器收購，2012年4月正式放棄三洋品牌，東南亞白電業(yè)務(wù)被出售給海爾。 　　 三洋電機由井植歲男（1902年－1969年）于1947年成立，并于1950年組成株式會社，創(chuàng)辦人為松下幸之助的內(nèi)弟以及松下電器前雇員。 Internally, Sanyo (China) in China to the affiliates provide financial accounting, law, personnel, IT, information, promotion, public relations, environment, aftersales service, sales and other assistance. Sanyo motors with we will bee the world people indispensable existence is the management idea, and put forward the Think GAIA (For Life and the Earth) brand blueprint. In the global environment and ensure that energy bee important topic of times, Sanyo motors, to bee the leading enterprise for the target environment energy, for the earth and life who really need development environmental protection product. Sanyo motors also hope for China environmental protection to make the contribution.l 三洋背景：三洋的成立日本三洋電機株式會社，是家電小家電十大品牌，電機十大品牌，電器十大品牌，中國馳名商標(biāo)，世界知名品牌，最早進入中國市場的外資企業(yè)之一，松下旗下企業(yè)，大型企業(yè)集團 日本三洋電器集團是一家有60年歷史的大型企業(yè)集團，總部位于日本大阪，產(chǎn)品涉及顯示器、手機、數(shù)碼相機，機械，生物制藥等眾多領(lǐng)域，現(xiàn)已被松下收購。 In order to repay the kindness points, matsushita electric conceded the bicycle light to Sanyo production. 3 Sanyo into China Sanyo motors from entering China in 1979, is the first to enter the Chinese market is one of the foreign capital enterprise. Sanyo motors with China, established close and friendly relations of cooperation, successively established many owned and joint venture pany, at the same time in all areas of developing various technical exchange activities, and made great achievements. Today, Sanyo motors in Beijing, Shanghai, dalian, hefei, suzhou, guangdong has including civil products, mercial products, electronic ponents amp。s founder have their products sold to all over the world, across the Atlantic, Pacific and Indian Ocean ambition. Now has been the Panasonic home appliances acquisitions, in April 2012, officially abandoned Sanyo brand, southeast Asia white electric business were sold to Haier. Sanyo motors Corp founder well rooted in Sanyo is to point to have perfumed Pacific, Atlantic ocean, the Indian Ocean, contains a Sanyo to human, techn