【正文】
據(jù)國家統(tǒng)計局的數(shù)據(jù),遼寧最近幾年的啤酒產(chǎn)量增長速度放緩,增幅收窄,低于全國增幅;2008年前三季度更是受低溫等自然氣候影響,啤酒產(chǎn)量和去年同期相比并沒有增長。采用傳統(tǒng)傳統(tǒng)玻璃瓶包裝,靚麗華貴。梅雪飲料(香檳味)梅雪碳酸飲料,添加濃縮果汁,口味細(xì)膩純正,是青少年首選飲品。8176。P爽?。涸摦a(chǎn)品啤酒選用進(jìn)口優(yōu)質(zhì)大麥芽、優(yōu)質(zhì)大米精心釀造而成,酒體淡黃綠色、泡沫豐富、醇厚柔和、協(xié)調(diào)爽口。冰動:精選原料、運(yùn)用先進(jìn)的純鮮化管理技術(shù)釀成的“冰動”清爽型啤酒,以其純正、清雅柔和的酒質(zhì)和與眾不同的風(fēng)格展示出時尚、快樂和永久的回味。關(guān)鍵詞:大學(xué)生市場;市場分析;營銷戰(zhàn)略 The university sales in Liaoning of meixue peerAbstractBeer as soft drinks, in beverage market holds a large share, e in, our product expert says, to the prosperity of the employment in beer market in beer product should with diversified, adapt to different levels, different consumer groups. Along with the economic growth and social economic form the great transition, enjoy the taste of consumption will greatly have much improved. My pany39。這份商業(yè)計劃書主要配合梅雪啤酒開拓遼寧省大學(xué)生市場,涉及新產(chǎn)品的介紹、市場分析、營銷策略、財務(wù)分析等。我公司的產(chǎn)品力主符合大眾的口味,讓人回味無窮。摘 要啤酒作為軟飲料,在飲料市場占有很大的份額,進(jìn)來