某公司國際營銷戰(zhàn)略研究-文庫吧資料
2025-06-29 22:23本頁面
【正文】 成為公司的三個主要業(yè)務(wù)板塊之一；但凱天公司的國際營銷業(yè)務(wù)要持續(xù)擴大仍具有較大難度,且在深度上還有待提高。面對新的形勢和凱天公司的發(fā)展戰(zhàn)略,需從戰(zhàn)略層面去規(guī)劃和研究公司的國際營銷業(yè)務(wù)。從我國航空產(chǎn)業(yè)快速發(fā)展的大形勢和凱天公司國際營銷業(yè)務(wù)自身發(fā)展的需要出發(fā),提出了研究凱天公司國際營銷戰(zhàn)略的內(nèi)容、方法和。簡要介紹了凱天公司的發(fā)展歷程和現(xiàn)狀,以及國際營銷業(yè)務(wù)發(fā)展歷程、現(xiàn)狀和存在的問題。運用企業(yè)外部機會與威脅,內(nèi)部優(yōu)勢與劣勢的綜合分析理論,確立了凱天公司“為客戶提供最大讓渡價值”的戰(zhàn)略取向。(1)制定了凱天公司的戰(zhàn)略使命與目標(biāo)。第5章凱天公司國際營銷戰(zhàn)略實施。最后得出本文研究的結(jié)論,以及需要進(jìn)一步研究的問題。however, Kai Tian Company is difficultly to continuously enlarge its international marketing business, and should improve the business in depth. Therefore, facing to the new situation and development strategies, KaiTian should research and plan its international marketing business from strategic to some related international marketing theories, this report draw the outline of KaiTian Company’s international marketing strategies through the researching in the using of strategic management theories and methods. Based on that outline, the structure of this report is as following:Chapter 1:On the basis of the rapid development in China’s aviation industry and necessary of apany’s international marketing business development, some strategic purposes, theo
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