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? … ? … ? … ? … ? … ? … ? … ? … ? … ? … ? … ? … HARMFUL To achieving the objectives HELPFUL To achieving the objectives SWOT Analysis Matrix (remended) Opportunities ?… ?… ?… Threats ?… ?… ?… SO WO ST WT Options … … … Options … … … Options … … … Options … … … Weaknesses ?… ?… ?… Strengths ?… ?… ?… steps ? Step 1: Purpose of conducting SWOT analysis ? Step 2: The gathering of information on Strengths and Weaknesses focused on the internal factors of skills, resources and assets, or lack of them. The gathering information on Opportunities and Threats should focus on the external factors steps ? Step 3: The manager of the health centre encouraged all the members of staff to freely express their opinions about what they felt to be appropriate ? Step 4: SWOT matrix ? Step 5: After pleting the SWOT matrix the SWOT participants had a wider view of the situation at the centre so they were able to propose th