黑底整套ppt模板ppt課件-文庫(kù)吧資料
2025-05-13 12:13本頁(yè)面
【正文】 brand awareness 47% % – Unaided TVC awareness % % – Aided TVC awareness 52% 70% – Brand association % % – Preference % % – Purchase intention % % Kotex SoftDri Night Wing Ad Campaign ? Kotex’s TVCfor ‘Night Wing’ product was first aired in April, 97 ? Concurrent with the Night Wing launch, a promotion of “Buy Kotex, get pictures” was conducted from Mar to May, with support of print ad and announcement by supers on TVC, consumer leaflets and counter stands in stores . The promotion is very successful with over 4,000 responses in Beijing. ? By June 1, Nightwing awareness in Beijing reached %. Continue “2nd Day” as the Creative Core Idea for Nightwing Advertising With the maximum protection of Kotex Nightwing, you can carry on your life perfectly the “Second Night” is just like any other night. Support: The longest pad that prevents leakage, maximums night protection. Better than the normal pads or petitive pads. Transfer layer gives extra absorbency The “2nd Day” Campaigns achieved Good Results: ? Up to June 97, brand awareness for Kotex in Beijing was 81%, just below Camp。B Kotex Strategy (Cont‘d) ? Consumer Needs They are very critical to the protection performance in the heavy flow days. They are outgoing career women and they won’t let the period be a obstacle to their success. ? Our product Kotex has Prism the blue transfer layer, it can pull fluid away from the surface quickly and absorb adequately therefore prevent side leakage. Kotex Strategy (Cont
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