【正文】 ce in the global market in an age of antiAmericanism? 2. List the countries to which Levi Strauss Co. markets through the following Website, How do the product offerings differ between the United States and Asian selections? You may also conduct research on other famous American products that you are interested in. Discuss your findings with your group members, 3. Work with your partner and make a list of some powerful Chinese brands, Such as Haier, Lenovo, ect.. Then select one of them and do some research if necessary. Find out its branding strategies both at home and abroad. What type of product are they selling and what branding are they using? How do they adapt to the overseas market? Share your ideas in class. Ⅲ . Application practice How some powerful American brands figured out China? The China market is finally panning out, thanks to the consumerism of the middle 21 class. Nike, Pamp。D is something that a pany needs to work on if it wants to distinguish itself from petitors. Yet, in the era of globalization, panies find it impossible and uneconomical to bee 100% selfreliant. Increasingly, they are 17 feeling the need and pressure of outsourcing if they want to continue to survive and flourish. Background and Gist Outsourcing first began in manufacturing in the 1980s and 1990s when many western panies shipped out production to countries where wages remained relatively low. In 1992, in Decline and Fall of the American Programmer, Edward Yourdon, an independent management consultant, predicted that puter programmers would suffer terribly by the end of the decade, identifying India as the primary longterm petitive threat to the knowledgebased . economic engine. What he didn’t foresee, however, is that what he defined as a destructive operation has turned out to be a migrant 20 years later and it has affected almost every other field of the economy. In the article more details are given about outsourcing, the opportunities and risks involved in the process, as well as the varying measures adopted by major brands in the face of such challenges. Ⅰ . Individual Work： Read and Think 1. Scan the case on the provided material and try to get some ideas about the following questions. a. What is outsourcing? Use examples in the text to illustrate your point. b. What are the risks involved in outsourcing Ramp。 many of the African nations and some Asian nations lagged far behind. Economist Xavier SalaiMartin of Columbia University has shown that inequality in world ines has declined sharply since the mid1970s. The decline in ine inequality among individuals is much faster than among countries, in part because China and, to a lesser extent, India, two nations with about a third of the world’s population, grow very rapidly. But calculations by the World Bank, using direct surveys of households, seem to show relatively little reduction in poverty. The discrepancy draws attention to the fact that switching from one data source to another, or moving the official poverty line from one level to another, is apt to have a large effect on the figures. It is argued both sources ought to be used。G. Ⅱ . Team Work: Analyze and Discuss 1. Lafley’s style in management 2. The Pamp。G unlike a modern pany? h. Why don’t investors like Pamp。G in during the 1990’s? f. what caused the Pamp。G culture, Lafley is in it and can feel the pulse of it. That might be a more subtle part of the story that accounts for his success. Ⅰ . Individual Work： Read and Think 1. Scan the case on the provided material and try to get some ideas about the 13 following questions. a. How old is Lafley now? b. What words does the author use to indicate the most distinct character of Lafley and his predecessor? c. What are some of Lafley’s major achievements after he took the office of CEO? d. When was Pamp。G culture. Outsourcing and acquisition are the pivotal policies Lafley has adopted to help turn Pamp。G’s CEO. Since he took office, many changes have taken place in the pany. The article sums up the major changes of Pamp。 ● 要求 1）整個(gè)過程使用英語為惟一使用語言， 鼓勵(lì)實(shí)戰(zhàn)模擬將 搜集 到的面試英語單詞、表達(dá)法、語句等 熟記于心 ； 2）注意溝通方式，文明有禮； 3）面試時(shí)回答問題要有禮有節(jié)，不夸大，也不妄自菲??； 4）面試時(shí)所提問題要注意務(wù)必盡量避免侵犯他人隱私。 12 3. 按要求， 4 人中 3 人擔(dān)任面試官， 1 人為應(yīng)試人員，循環(huán)進(jìn)行面試環(huán)節(jié)操練。 ● 內(nèi)容 1. 所有學(xué)生沒人為自己準(zhǔn)備一份英文簡歷 2. 模擬英文面試 ● 步驟 1. 將班級每 4 位同學(xué)分成一組，并確定 1 名負(fù)責(zé)。 （三）、實(shí)戰(zhàn)演練 ● 目標(biāo) 通過該練習(xí)，使學(xué)生能夠熟練地用英語書寫簡歷和進(jìn)行面試。 （三）、資料搜集 分小組搜集 面試英語各式表達(dá)發(fā)、慣用語。 （二）、特點(diǎn) 分析 請結(jié)合 范例，分小組討論并總結(jié)英文范例的樣式、英語語言應(yīng)用的特征，口頭描述。 實(shí)訓(xùn)課堂之六 簡歷與面試 一、實(shí)訓(xùn)目標(biāo) 通過實(shí)例的演示，使學(xué)生能夠熟練地用英語 書寫簡歷和進(jìn)行面試。 2）報(bào)告內(nèi)容條理，表述簡潔、重點(diǎn)突出。具體形式由各小組自行設(shè)計(jì)和決定。 8）成果演示。 并能夠 制作商務(wù)報(bào)告輔助演示文件。 要求語言簡潔有條理，語速適中，聲音清晰洪亮，發(fā)音較準(zhǔn)確，表情動(dòng)作合宜不 夸張。 口頭描述。 二、實(shí)訓(xùn)項(xiàng)目和操作步驟 （一）、 范例演示 由老師示范做一次商務(wù)報(bào)告。 實(shí)訓(xùn)課堂之五 商務(wù)報(bào)告 一、實(shí)訓(xùn)目標(biāo) 通過實(shí)例的演示，使學(xué)生能夠熟練地用英語做商務(wù)報(bào)告。鼓勵(lì)學(xué)生在開展模擬活動(dòng)前盡可能全面 地搜集可能 用到的英語單詞、表達(dá)法、語句等并熟記于心。每個(gè)小組為一個(gè)獨(dú)立的商務(wù)團(tuán)體 ； 2. 每個(gè)小組為獨(dú)立商務(wù)團(tuán)體并 自主分派各自在團(tuán)體中的角色，確定本單位從事業(yè)務(wù)范圍等細(xì)節(jié) ； 3. 與其他小組進(jìn)行各式模擬商務(wù)活動(dòng) ； 4. 請表現(xiàn)突出的 1—2 個(gè)小組去其他班級進(jìn)行友誼演示與對抗。 （二）、商務(wù)活動(dòng)模擬 ● 目標(biāo) 該項(xiàng)練習(xí) 幫助學(xué)生更好地了解具體有哪些可能的商務(wù)活動(dòng)，在具體的商務(wù)活動(dòng)中一般又談?wù)撃男┰掝}或者說具體商務(wù)活 動(dòng)的特點(diǎn)和注意事項(xiàng)，并掌握各種商務(wù)活動(dòng)中的英語語言表達(dá)以及涉及到的具體商務(wù)禮儀細(xì)節(jié)。 二、實(shí)訓(xùn)項(xiàng)目和操作步驟 （一）、 范例演示 由老師 演示商務(wù)活動(dòng)對話的音頻、視頻、文字文件， 分小組 練習(xí) 已分發(fā)的 商務(wù)活動(dòng)英文對話 。 ● 要求 1. 整個(gè)過程使用英語為惟一使用語言 ； 2. 要求反應(yīng)及時(shí)迅速，函電內(nèi)容準(zhǔn)確扼要符合函電寫作要求； 3. 文明用語 。 ● 方式 兩種方式可選：一是紙質(zhì)傳遞，二十通過網(wǎng)絡(luò)（局域網(wǎng)或因特網(wǎng)）電子郵件進(jìn)行。 （三）、外貿(mào)全過程函電模擬 ● 目標(biāo) 該項(xiàng)練習(xí)幫助 學(xué)生熟悉并掌握外 貿(mào)函電的用法和寫作 。 （二）、制作各式函電模板 8 將學(xué)生分成 45 人小組制作貿(mào)易中各個(gè)環(huán)節(jié)涉及的函電模板，并通過網(wǎng)絡(luò)、圖書館等一切可利用資源進(jìn)行英語函電用語搜集和羅列。從而使學(xué)生 能夠自主進(jìn)行成功的商務(wù)外貿(mào)函電的書寫和發(fā)送。 實(shí)訓(xùn)課堂之三 外貿(mào)函電 一、實(shí)訓(xùn)目標(biāo) 課前為學(xué)生準(zhǔn)備大量的范例（一整套商務(wù)流程中的外貿(mào)函電 23 份范例），放在校園網(wǎng)或者論壇上，供學(xué)生閱讀和學(xué)習(xí)。 ● 內(nèi)容 1. 模仿并再現(xiàn)名人演講，注意表情、手勢、發(fā)音、語速、氣勢、眼神等； 2. 就“ 1+1=2？”或“ House Vs. Marriage”進(jìn)行定題演講。 （三）、實(shí)戰(zhàn)練習(xí) ● 目標(biāo) 該項(xiàng)練習(xí)幫助你 練習(xí)演講，并通過實(shí)際演練提高英語發(fā)音，熟悉演講規(guī)律、掌握演講 /致辭中涉及的常