08年6月大學(xué)英語四級真題及答案寫作和快速閱讀-文庫吧資料
2025-01-13 18:35本頁面
【正文】 o municate a client39。s titles, and business magazines have all seen increases in advertising because they attract the highend market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as work television attracts all types of audience members, but magazine audiences are more homogeneous. If you read Sports Illustrated., for example, you have much in mon with the magazine39。m concerned, recreational activities should be done within a certain limit so that we can keep a proper balance between recreation and studying or working life. Part II Reading Comprehension (Skimming and Scanning) (15 minutes) 10%（ 101%） Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer sheet 1. For questions 17, choose the best answer from the four choices marked ABCD, for questions 810, plete the sentences with the information given in the passage. Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, ratio, magazines, outofhome, inter, and direct mail. Television Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? You can understand the power of television to municate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of munication. But television is an expensive medium, and not all advertisers can
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