【正文】 Scenarios in the business case itself are built so as to find and make tangible every business impact that we want in the case. The scenario story may be told with information drawn from business plans, project plans, vendor proposals, pilot studies, prior experience, or other sources. Telling the story also requires an abundance of assumptions about things like market size, salary increases, the price of fuel, and anything else we need to specify in order to project cost and benefit impacts into the future. And, a scenario may incorporate formal models, rules, and logic (rationale) in order to leave no doubt about what belongs in the case and what does not. Together, all the scenario elements tell the story of one possible future, in concrete detail. The case normally needs just one scenario for each major alternative or option. (All sorts of ―what if?‖ questions concerning different assumptions can be approached with sensitivity and risk analysis, appearing later in the presentation. The it business case, therefore, includes two proposal scenarios, one for each option. We must now decide, however, whether to include a third scenario, and what kinds of data to use for cost and benefit figures. _________________________________________________________________________________________________________________________ Contents of this box Copyright 169。 1998 – 2021, Solution Matrix Ltd. All Rights Reserved. For more detailed coverage, see the whitepaper Business Case Essentials or the Business Case Guide, ISBN 1929500017. Business Case Analysis 1 December 2021 Solution Matrix Ltd. Slide 10 Analysis Scope and Boundaries ? Time – Analysis period: 1 Jan 2021 – 31 Dec 2021 ? Organizations impacted – Design engineering – Manufacturing – IT – Customer service ? Geography – Headquarters site only B. Methods DELETE THIS BOX BEFORE PRESENTING Business Case Scope and Boundaries Stating the subject, purpose, metrics, and other blocks above does not fix the scope and boundaries of the case. Scope is range of coverage enpassed by the case along several dimensions。D budgets for 2021 – 2021 cannot rise more than 10% above current (2021) level A. Introduction Business Case Analysis 1 December 2021 Solution Matrix Ltd. Slide 8 Business Case Purpose ? To provide Aerofirma Capital Review Committee with the necessary financial projections, financial metrics, and assessment of contingencies and risks, to support a decision either to accept or not accept the Avanti DesignMax proposal. ? Decision will be made at the Capital Review Committee meeting, 1 December 2021. A. Introduction DELETE THIS BOX BEFORE PRESENTING Business Objectives Business objectives plete the business case subject statement, ―what the case is about.‖ Good subject statements are built around objectives—business objectives, financial objectives, functional objectives, or operational objectives. Why move the focus from action to objective? Reaching objectives has financial and other business value that can be made tangible. The value of an action that is unrelated to an objective (―Training design engineers,‖ or ―purchasing a database license‖) is much harder to quantify in a pelling way. In brief, when a proposed action supports an objective (and all proposed actions do, in a rational environment), the appropriate subjec t for the business case is the full range of resources and actions required to reach the objective. _________________________________________________________________________________________________________________________ Contents of this box Copyright 169。 1998 – 2021, Solution Matrix Ltd. All Rights Reserved. For more detailed coverage, see the whitepaper Business Case Essentials or the Business Case Guide, ISBN 1929500017. Business Case Analysis 1 December 2021 Solution Matrix Ltd. Slide 6 Opportunities ? Market Share: Reaching design process improvement objectives will enable Aerofirma to increase market share by 20% within three years ? Cost savings: Greater productivity and shorter design times will save: – Concept design phase costs(15%) – Detail design phase costs (30%) – ECO reduction and change management (40%) – Manufacturing set up costs (35%) – Raw materials and WIP inventory costs (30%) A. Introduction DELETE THIS BOX BEFORE PRESENTING Business Objectives Business objectives plete the business case subject statement, ―what the case is about.‖ Good subject statements are built around objectives—business objectives, financial objectives, functional objectives, or operational objectives. Why move the focus from action to objective? Reaching objectives has financial and other business value that can be made tangible. The value of an action that is unrelated to an objective (―Training design engineers,‖ or ―purchasing a database license‖) is much harder to quantify in a pelling way. In brief, when a proposed action supports an objective (and all proposed actions do, in a rational environment), the appropriate subjec t for the business case is the full range of resources and actions required to reach the objective. _________________________________________________________________________________________________________________________ Contents of this box Copyright 169。 Sensitivity C. Projections B. Methods Slide Footers Replace on Slide Master with your own date and name. Business Case Analysis 1 December 2021 Solution Matrix Ltd. Slide 4 Case Subject: Proposed Action ? Purchase and implement DesignMax system, as proposed by Avanti Integrators, September 2021. ? Proposal includes: – 40 singleuser licenses of the DesignMax module – Purchase of database module license – Training for design engineers – Purchase of installation and integratio