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【正文】 at is your evidence? Chapter 7 Cultural Patterns Text E: Hofstede’s cultural dimensions 1. Individualism versus collectivism 2. Uncertainty avoidance 3. Power distance 4. Masculinity versus femininity Chapter 7Cultural Patterns 1. Individualism versus collectivism The characteristics of cultures that value individualism ? People’s personal goals take priority over their groups like the family or the employer. ? The loyalty of individualists to a given group is very weak. ? People feel they belong to many groups and are apt to change their membership as it suits them, switching churches, for example, or leaving one employer for another. Daniel Goleman Chapter 7 Cultural Patterns 2. Uncertainty avoidance ? Uncertainty avoidance deals with the degree to which members of a culture try to avoid uncertainty. ? Hofstede summarizes the view of people in high uncertainty avoidance cultures as “what is different, is dangerous,” and the belief of people in low uncertainty avoidance cultures as “what is different, is curious”. Chapter 7 Cultural Patterns 3. Power Distance ? Power distance is “the extent to which the less powerful members of institutions and anizations accept that power is distributed unequally”. ? How do you interpret the relationship between the following pairs in both high and low power distance culture ? parentschildren teacherstudent bossemployee Chapter 7 Cultural Patterns 4. Masculinity and femininity ? In masculine culture
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