【正文】 of Hong Kong Disneyland and the Existing Problems 10 P r o j e c t i o n o f p r o f i t f o r H K D i s n e y l a n d ( 2 0 0 5 2 0 1 5 )0202040006000800010000120201400016000180002020 2020 2020 2020 2020 2020 2017 2019 2021 2023Y e a rH K $ Mi l l i onG r o s sPro f itN e tI n c o m e Fig. 27 the Projection of Cash Flow for Hong Kong Disneyland P rojec tio n o f ca sh f low f o r HK Disne y lan d (20 0 5 20 2 4 )1101001000100002020 2020 2020 2020 2020 2020 2017 2019 2021 2023Y e a rH K $ m il li o nR e s idu a lC a s h FlowD is d c o u n t e dr e s idu a l c a s hf low (Mary Ho, Su Han Chan, Ko Wang. 2020b:1819) Increase unemployment rate The unemployment rate also stayed very high during the period of recession. Before the crisis, the unemployment rate in Hong Kong remained relatively low, not exceeding three percent. However, the unemployment rate surged to six percent within two years after 1997. As a result, many Hong Kong citizens have had a sense of job insecurity. This resulted in a much more caution about spending money which created a bad effect on Hong Kong economy. Fig. 28 the Unemployment Rate of Hong Kong Job Market Expected Benefits from the Opening of Hong Kong Disneyland and the Existing Problems 11 he Unemployment Rate from 1900 to 202002468101990 1996 1997 1998 1999 2020 2020 2020 2020 2020year%MaleFemaleTotal Source: Government of the Hong Kong SAR, March 2020 and Hong Kong Annual Digest of Statistics 2020. (Hong Kong Economy: 20) In Disneyland project, there will be 18, 000 direct and indirect job opportunities created within these 20 years. The government hopes that this can help to relive the tension of the job market. Also, during the construction period, there will be more than 4,000 construction workers needed so that the high unemployment rate can be leased for a while immediately. Stimulate tourism sector Before the handover to China, the tourism sector in Hong Kong was very prosperous, nearly 12 million people visiting Hong Kong aimed to have a final look at the British colony. This brought in a foreign exchange of HK$104 billion in 1996. However, after Hong Kong?s return to China, the number of total visitors began to decrease, and the foreign exchange dropped to HK$55 billion in mid1997 from HK$104 billion in 1996. In order to save the tourism sector of Hong Kong, the Government believed that the only way was to draw some attractive tourist spot. Fig 29 the Total Number of Visitors from 19901998 to Hong Kong Expected Benefits from the Opening of Hong Kong Disneyland and the Existing Problems 12 T o ta l N u m b e r o f V i s i to r s (1 9 9 0 1 9 9 8 )5 . 9 36 . 0 36 . 9 98 . 9 49 . 3 31 0 . 21 1 . 71 0 . 4 19 . 5 8024681012141990 1991 1992 1993 1994 1995 1996 1997 1998Y E A RNUMBER OF VISITORS(IN MILLION) (Hong Kong Tourist Association: Visitor Arrival Statistics, November 1999) As Mr. Mike, the Tourism Commissioner, said “This (Disneyland) project tells the world that we are alive and kicking”① . The project of Disneyland can help to reinvigorate the tiredlooking of tourism sector by giving a positive image to Hong Kong. This was also a good change for Hong Kong to turnaround from the economic slowdown environment and diversified the phenomenon of overreliance on the property sector. Intangible benefits Finally, there are some intangible benefits to be generated too. The first one is the symbolic message sending to the world that Walt Disney chose Hong Kong as their fifth theme park resort. The international image of Hong Kong will be enhanced and the image of a vibrant, cosmopolitan and key tourist destination in Asia and the world will be set up. Such message can attract more people to e to visit and the investment from the world may be able to increase too. Secondly, as Walt Disney was renowned for its creativity, operational excellence and ability to deliver a high level of satisfaction to customers, it is able to set a new standard for the service industry in Hong Kong and stimulated the other service sectors to reach the world service standard. Thirdly, Hong Kong can learn about some hightech technology as the operation of the theme park would showcase the best of cuttingedge technology in its attractions and shows. Then, as Disneyland resort announced providing family entertainment for their customers, Hong Kong families can have more choice when they are planning their family activities, so that the life quality in Hong Kong may be improved. ① Spoken by Mr. Mike Rowse, Tourism Commissioner。 I n f a s t r u c t u r e C o n s t r u c t i o n C o s t s f o r H KD i s n e y l a n d0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%ABH K $ b i l l i o na b c d e fg h i j k l (HK Tourism Commission and Economic Services Bureau, “Briefing Paper: HK Disneyland”, NOV. 1999) *A: Land Formation B: Construction of associated infrastructure amp。 SITUATION FACED BY WALT DISNEY ........................................................................... 錯誤 !未定義書簽。 tentative solutions 暨南大學本科畢業(yè)論文 Contents CHAPTER 1 A BRIEF INTRODUCTION OF HONG KONG DISNEYLAND.................................................1 THE FAMOUS THEME PARK IN THE WORLD ......................................................................... 錯誤 !未定義書簽。 expected benefits。 存在問題 ； 解決辦法 暨南大學本科畢業(yè)論文 Expected Benefits from the Opening of Hong Kong Disneyland and the Existing Problems [Abstract]This thesis is about the first overseas theme pa