【正文】 firstever major bridge in Shanghai. In 1856, the first large wooden bridge, Wells Bridge, was built over Suzhou Creek but the bridge toll led to plaints from citizens. So 17 years later, another wooden bridge, which did not require tolls, was built. People called it Waibaidu, which means “going across for free”. The bridge was renovated as a steel truss structure in 1907. Because nearly 40 bridges have now been built over Suzhou Creek, the bridge is no longer a traffic artery but is more of an observation deck for tourists. It is a tradition in Shanghai for a grandmother to walk across a bridge with their grandchild when he or she reaches one month. This represents that the newborn has overe all the twists and turns and its journey will be safe and smooth throughout his or her life. Waibaidu Bridge is always the best option because it’s the icon of Shanghai. The picture of my daughter when she was a baby held by her grandmother was also taken here. It’s like a family tradition, says Wang Xuefen, a Shanghai native who has a newborn grandson. Changning Riverside There is a 5km stretch of waterfront by Suzhou Creek in Changning district on Changning Road from the intersection of Hami Road to Jiangsu Road. It has bee a popular place to take a walk and sunbathe on the lawn. There is an overpass at the intersection of Changning Road and Gubei Road for people to enjoy the view of the creek and a 3km plastic runway on both sides of Changning Road, which attracts people of all ages, Chinese and expat. Jogging on the two sides gives a different feeling because the north side is next to the creek, and the south side is adjacent to the residential highrises, which is like jogging in the jungle, says Xiao Xu, a 27yearold woman who lives nearby. The riverside used to be pletely different. Dozens of textile mills, chemical plants and machine manufacturing factories were set up along the creek in the 1920s. They brought industrialization but also pollution. From the 1930s the creek could no longer be used as a source for tap water, and no living fish or shrimp could be found. Suzhou Creek in my memory is dark and smelly. I used to go to the riverbank to watch the sewage disposal running out from the chemical plants when I was a little girl. We didn’t know it was pollution. We thought it was a red waterfall, says Huang Qi, a 57yearold Shanghai resident. So the residential houses along the creek were unpopular, and only migrants with low ines would live in that area, she says. However, things have changed. The plants were closed and turned into riverside parks and the apartments in the new highrises, especially those facing the creek, are much sought after. East China University of Political Science and Law This is the famous former Saint John’s University, China’s firstever modern institution of higher education established by missionaries from the United States in 1879. The buildings bine Chinese and Western elements. Address: 1575 Wanhangdu Road, Changning district The old residential area After you leave the university from its east gate you will enter a shabby neighborhood that retains its original look. The alleys are narrow and the houses are overcrowded. Some things have not changed for many generations, such as raising chickens at home. Address: West Guangfu Road Moganshan Road This is an artsy street that has bee very popular among artists and fashionistas in recent years. Graffiti covers the walls on the winding street, where you can find a cluster of art galleries and creative industry offices. Sihang Warehouse Four banks jointly funded the construction of this warehouse, so it is named sihang, or four banks. The warehouse, built in 1931, was used for the storage of food, firstaid supplies and ammunition during the years of war. The building, which is also a masterpiece left by the Hungarian architect Laszlo Hudec in the 1930s, has been recently transformed into a center of creative industry workshops. Address: 1 Guangfu Road, Zhabei district 請您務(wù)必刪除一下內(nèi)容， O(∩ _∩ )O 萬分謝謝?。。?2021年中央電大期末復(fù)習(xí)考試小抄大全，電大期末考試必備小抄，電大考試必過小抄 Indonesia has emerged as a top vacation destination for Chinese this summer, along with Thailand39。（） 3數(shù)據(jù)維護成 本屬于客戶關(guān)系管理實施成本中的顯性成本。（） 3在現(xiàn)調(diào)研是雇員門戶提供的主要功能之一。（） 3客戶數(shù)據(jù)是經(jīng)過整理、分析并可以在組織內(nèi)部形成共享的客戶信息。（ 3對客戶數(shù)據(jù)進行整合之后得到的就是客戶知識。（） 3任何企業(yè)都應(yīng)該選擇定制化的客戶關(guān)系管理系統(tǒng)。（） 2客戶服務(wù)人員為提高客戶滿意度，可以對不屬于自己責(zé)任范圍之內(nèi)的問題做出承諾。（） 2客戶滿意是客戶現(xiàn)實期望與預(yù)期收益之間比較的結(jié)果。（） 2情感忠誠是忠誠的第一階段。（） 2企業(yè)不忠誠的客戶相對于忠誠的客戶來說能帶來更多的溢價收入。（） 2 CRM項目的成敗可以從客戶價值是否提升、成本是否降低兩個方面進行評估。（） 1扣鉤戰(zhàn)略是一種雙方相互調(diào)整適應(yīng)，達到密切耦合的戰(zhàn)略。（） 1企業(yè)的貼現(xiàn)率越高，客戶終身價值越高。（） 1因競爭對手提供價值更高的產(chǎn)品而流失的客戶屬于低價尋求型客戶。（） 1企業(yè)核心價值觀是企業(yè)進行所有活動的根本原因。（） 1共生收益是指組織或個人的信任感、自信心。（） 處于初始階段的客戶群注重與客戶間接的互動與溝通機會。（） 市場份額是衡量客戶關(guān)系管理成功與否的主要指標(biāo)。（） 分析型客戶關(guān)系管理也稱作“前臺”客戶關(guān)系管理。（） 對客戶信息的有效管理是保證客戶關(guān)系管理有效性的關(guān)鍵所在。（√） 錯誤 信息技術(shù)的發(fā)展是客戶關(guān)系管理備受關(guān)注的催化劑。（√） 50、客戶關(guān)系管理的收益主要包括業(yè)務(wù)收益和客戶服務(wù)的成本節(jié)約收益。（√） 4渠道管理是合作伙伴門戶提供的主要功能。（√） 4客戶信息是由客戶數(shù)據(jù)進化而來的、經(jīng)過加工的客戶數(shù)據(jù)。（√） 4客戶信息通過數(shù)據(jù)挖掘變成客戶知識。（ √） 4分析型客戶關(guān)系管理的目的是把數(shù)據(jù)轉(zhuǎn)化為信息，把信息化為知識。（√） 客戶不再抱怨是企業(yè)與客戶之間的關(guān)系下降的一個信號。（√） 3客戶服務(wù)人員參加客戶會議是建立客戶關(guān)系的最佳場合之一。（√） 3對于那些高價值的客戶來說，企業(yè)應(yīng)該主要采用人工互動的方式。（√） 3客戶滿意是推動客戶忠誠的最重要的因素之一。（√） 3擁有較低的態(tài)度取向，但伴隨著較高的重復(fù)購買行為的客戶屬于虛假忠誠的客戶。（√） 行為忠誠是忠誠的高級階段。（√） 2根據(jù)客戶忠誠的形成過程可以把忠誠分為認知忠誠、情感忠誠、意愿忠誠和行為忠誠。（√） 2采購、營銷、銷售和客戶服務(wù)是CRM戰(zhàn)略實施中業(yè)務(wù)流程再造的重中之重。（√） 2企業(yè)資源計劃的重點是企業(yè)內(nèi)部資源的整合。（√） 2大服務(wù)理念是基于整個產(chǎn)品生命周期的服務(wù)理念。（√） 維可牢戰(zhàn)略的核心是企業(yè)精心設(shè)計與客戶之間的接觸過程，以便盡可能適應(yīng)不同客戶的接觸過程。（√） 1客戶資產(chǎn)主要受價值資產(chǎn)、品牌資產(chǎn)和關(guān)系資產(chǎn)這 3個因素驅(qū)動。（√） 1交叉銷售可以提高客戶關(guān)系質(zhì)量。（√） 1因年齡、生命周期或地理位置的變化而流失的客戶屬于條件喪失型客戶。（√） 1遠景聲明是企業(yè)內(nèi)部客戶與外部客戶的參照點。（√） 優(yōu)質(zhì)類客戶關(guān)系是盈利性和忠誠度都高的客戶關(guān)系。（√）