【正文】 s Relaxing and conformable designs. Price (Shirts) (Suits) Rmb265365 N/A Rmb2,0003,000 Rmb9801,200 Rmb3,0003,500 Rmb395495 N/A Rmb6701,130 Rmb2,5003,000 Rmb459 N/A Distribution model Selfowned retail stores and franchisers Selfowned retail stores and franchisers Selfowned retail stores and franchisers Selfowned retail stores Selfowned retail stores and franchisers Selfowned retail stores and franchisers Outlets in Beijing 20+ 10 3 5 3 3 Outlets in Shanghai 20+ 0 7 5 5 8 Outlets in other cities 150+ 20 10 37 18 29 Total Outlets 200+ 30 20 47 26 40 Information of key petitors(cont’d) Source： PwC China Market Research *. These brands are selected because their operation models seem successful in China though they are one level lower in segment than Ports and Ports? petitors. ** Due to lack of information on Cordier, we did not list it in the table as we wished to Section 3Competitors Overview 14 Draft C:\Documents and Settings\xinmei situ\My Documents\Ports\ 7/1/02 16:49 Project Harbour Summary of Competitors vs. Ports Episode Cordier Biba White Collar Tsubomi Mondial Atellier Style Price Target Customer More business than casual Competitive Professionals of age 25 and above Overall Though aimed at the same market as Ports, our observation is they don?t seem to be as successful as Ports, because their shop numbers are fewer and they are less known. They have either less variety or less choice within particular category. Together they may be petitive with Ports. The fact that more brands are appearing in this segment is a sign of market growth. Section 3Competitors Overview 15 Draft C:\Documents and Settings\xinmei situ\My Documents\Ports\ 7/1/02 16:49 Project Harbour Esprit Jessica Faige Theme Giordano Ladies Style Price Target Customer More casual/leisure Lower Teens and younger office ladies of age 20 and above Overall Though they are not in the midhigh end fashion market, they are selected as petitors of Ports because they are very successful in China in terms of operation models and market shares. They are in midend segment and popular among younger office ladies. We believe today?s customers of these brands are likely the future customers of midhigh end as they advance in age and their positions. Summary of Competitors vs. Ports (cont’d) Section 3Competitors Overview 16 Draft C:\Documents and Settings\xinmei situ\My Documents\Ports\ 7/1/02 16:49 Project Harbour Source： PwC China Market Research Information on brands from countries other than US are not provided due to lack of information at this stage. Kookai and Zara are two of them. Identification of Potential Competitors from Overseas A n n T a y l or T a l bo t s B a n a n a R e pu bl i c C a s u a l C or n e r P e t i t e S op h i s t i c a t e d P or t sC om pa n yP r of i l eA m e r i c a n a pp a r e lr e t a i l e r f orpr of e s s i on a lw om a n .A m e r i c a n n a t i on a lr e t a i l e r of w om e n 39。s s u i t s :62041100 O f w o o l o r f i n e a n i m a l h a i r 25 1 7 . 5 2020 2 3 . 1 2 1 . 3 1 9 . 4 1 7 . 562041200 O f c o t t o n 21 1 7 . 5 2020 1 9 . 8 1 8 . 7 1 7 . 562041300 O f s y n t h e t i c f i b r e s 25 1 7 . 5 2020 2 3 . 1 2 1 . 3 1 9 . 4 1 7 . 562041900 O f o t h e r t e x t i l e m a t e r i a l s 25 1 7 . 5 2020 2 3 . 1 2 1 . 3 1 9 . 4 1 7 . 5Source： Ministry of Foreign Trade and Economic Cooperation, PRC China tariff on imported clothes will be cut down to 16% by 2020 against its 30% in 2020. Sample Tariff Reduction Schedule Section 2Tariff Reduction And Its Impact on Price 10 3Competitors Overview 11 Transaction Services Draft C:\Documents and Settings\xinmei situ\My Documents\Ports\ 7/1/02 16:49 Project Harbour Segment Key players in China Typical price of a blouse Comments High End Christian Dior, MaxMara, Chanel, Louis Vuitton. at least Rmb1,500 and more often than not at Rmb3,000 and above Exclusively foreign brands. Limited presence in China (present only in the biggest cities). With the exception of MaxMara, most of these are predominently sellers of perfume, leather goods and fashion accessories, rather than apparel. Apparel in the segment are largely imported. The wellknown international brand names will have a great impact on the consumption level of the middle and middlehigh end fashion wears. MidHigh