有關(guān)推廣方案匯編8篇-文庫(kù)吧資料
2025-04-12 23:34本頁(yè)面
【正文】 .................................................................. 5 ?。?）行業(yè)現(xiàn)狀....................................................................................................... 5 （2）我國(guó)茶葉主要產(chǎn)地....................................................................................... 6 ?。?）我國(guó)知名茶葉品牌....................................................................................... 6 （四）企業(yè)資源分析 ................................................................................................... 6 ?。ㄎ澹┊a(chǎn)品分析............................................................................................................ 7 1．白茶的口感....................................................................................................... 7 2．白茶的保健功能............................................................................................... 7 ?。?......................................................................... 8 4．產(chǎn)品價(jià)格........................................................................................................... 9 （六）目標(biāo)顧客分析 ................................................................................................... 9 目標(biāo)顧客：........................................................................................................... 10 目標(biāo)顧客特征：................................................................................................... 10 購(gòu)買動(dòng)機(jī)：........................................................................................................... 11 目標(biāo)客戶獲取信息的渠道：............................................................................... 11 ?。ㄆ撸㏒WOT分析..................................................................................................... 11 優(yōu)勢(shì)....................................................................................................................... 11 弱勢(shì)....................................................................................................................... 12 機(jī)會(huì)....................................................................................................................... 12 威脅....................................................................................................................... 12 ?。ò耍┩茝V策略.......................................................................................................... 13 推廣目標(biāo)............................................................................................................... 13 推廣策略...........
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