【正文】 nned that practice, citing safety concerns about delivery drivers showing up at school unannounced and the burden of tracking down students to alarm them that their meals have arrived. t want to be in the food and beverage(餐飲) business. s featured restaurant and its menu choices.Families around the country are finding new options for their children39。 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，結(jié)合題目要求，從而選出正確答案。根據(jù)July 13部分中的個(gè)Craft (制作) Your Own Adventure JournalA Workshop Central Library Reading Room, 2:003:00pm, ￡5.可知，在這個(gè)活動(dòng)中，要收取費(fèi)用5英鎊。故選B。 （2）考查細(xì)節(jié)理解。July 10部分中 的”Bee Quest A Hunt for the World39。 （1）考查細(xì)節(jié)理解。在七月的一個(gè)星期里，謝菲爾德中央圖書館成為戶外城市的冒險(xiǎn)中心。D.It needs reservation.C.It lasts the longest.D.July 12.B.July 10.D.The Wainwrights in Color.B.re interested in bees? A. Learn paper craft techniques to make your own beautiful travel journal. Get advice from our expert tutor on using old photos adventures and holidays. July 13 The Wainwrights in Color Central Library Carpenter Room, 1:302:30pm. Wellknown walker, activist and campaigner, Terry Howard takes us back a hundred years and shares the story of the role Sheffielders played in the first fights for our right to freely walk on the Peak District moors (曠野). The Clarion Ramblers is thought to be the first working class walking club. This is the story of their important role in gaining us the access we all enjoy today.s Access Pioneers July 11s most elusive bees leads Professor Dave Goulson from Poland to Patagonia, deep into the Ecuadorian Jungle. He also explores closer to home.s Most Elusive (難以捕捉的) Bees Central library Carpenter Room, 7:008:30pm. July 105．閱讀理解 The Outdoor City Adventure Book Festival故選A。而下文以Toyota Motor（該公司在今年早些時(shí)候的召回危機(jī)中采取了相對(duì)迅速和精心策劃的社交媒體應(yīng)對(duì)行動(dòng)，包括在Twitter和Facebook等網(wǎng)站上直接與消費(fèi)者互動(dòng)，從而減輕了部分損失）為例，則展示了當(dāng)發(fā)生“劫持媒體”這種情況時(shí)，如果應(yīng)對(duì)迅速得當(dāng)，那么就可以減輕損失。s response may not be sufficiently quick or thoughtful, and the learning curve has been steep.”可知，如果發(fā)生（劫持媒體）這種情況，熱情的消費(fèi)者會(huì)試圖說服他人抵制產(chǎn)品，從而使目標(biāo)公司的聲譽(yù)面臨風(fēng)險(xiǎn)。 （3）考查推理判斷。由此可知，當(dāng)口碑媒體被某些人所劫持，轉(zhuǎn)化為劫持媒體的時(shí)候，就會(huì)影響企業(yè)，從而對(duì)企業(yè)營銷產(chǎn)生不利的影響。這種被劫持的媒體是口碑媒體的對(duì)立面：一項(xiàng)資產(chǎn)或活動(dòng)成為消費(fèi)者、其他利益相關(guān)者或?qū)δ硞€(gè)品牌或產(chǎn)品提出負(fù)面指控的活動(dòng)人士的人質(zhì)。 （2）考查推理判斷。根據(jù)第一段中的“Consumers passionate about a product may create “earned” media by willingly promoting it to friends”可知，對(duì)產(chǎn)品充滿熱情的消費(fèi)者可能會(huì)通過主動(dòng)向朋友推銷產(chǎn)品來創(chuàng)造“口碑”媒體。taking advantage of hijacked media【答案】 （1）D（2）B（3）A 【解析】【分析】本文是一篇應(yīng)用文，介紹了有關(guān)earned media(口碑媒體)、Hijacked Media（劫持媒體）、paid media（自有媒體）的概念和特點(diǎn)。persuading customers into boycotting productC.s experience is cited as an example of ________. A.may be responsible for fiercer petitionD.invite constant conflicts with passionate consumersB.eager to help their friends promote quality productsD.obsessed with online shopping at certain Web sitesB. If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。 Johnson, for example, has created Baby Center, a standalong media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies marketing, and may help expand user traffic for all panies concerned.s owned media bee another marketer39。 Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩個(gè)題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案?？v觀全文可知，本文介紹了黃石公園的門票及游玩住宿的地方，并且主要是提供給大家一些信息，所以應(yīng)出自于與旅游指南。故選C。s largest log structure.”在黃石公園里邊，你可以呆在像the Old Faithful Inn這樣的旅館里，有現(xiàn)代的、歷史的旅館和小棚屋。根據(jù)故選B。 （1）考查細(xì)節(jié)理解。D.A notice.B.A magazine.D.Primitive pit toilets and shower.C.private motorcycles and snowmobiles（2）What are you likely to acquire in the Old Faithful Inn? A.vehicles involving business activitiesC.t apply to _______. A.re taking a road trip to Yellowstone, you39。 Staying outside the park gives you unique Old West experiences but still keeps you close to park attractions.s largest log structure. For those who want to be a little closer to nature, there are 12 campgrounds with a range of services from primitive pit toilets to shower and laundry facilities. There39。 Where can you stay? This fee provides the visitor with a 7day entrance permit for both Yellowstone and Grand Teton National Parks. How much is the entrance fee? 3．閱讀理解 s telephone”，香蕉與1878年引入美國，與貝爾的電話在同一展覽中，貝爾的電話是非常著名的發(fā)明，將香蕉與電話一起提到可以說明香蕉的重要性和其歷史，從而引起游客的興趣，故選B。 （3）考查推理判斷。ll be shown some truly awful portraits, landscapes and sculptures.”，在這個(gè)博物館中會(huì)看到真正可怕的肖像、景觀和雕像。根據(jù)s Rope Museum 展示的是繩索，The Hair Museum展示是人的頭發(fā)，由此可判斷四家博物館展示的收藏品都很奇怪，故選D。The Museum of Bad Art提到該博物館展出的是“awful portraits, landscapes and sculptures.”可怕的肖像、景觀和雕塑。 interest in the museum. emphasize the importance of the exhibition. pare the value of bananas and telephones.【答案】 （1）D（2）C（3）B 【解析】【分析】本文是一篇應(yīng)用文，介紹了以世界各地的著名博物館為看點(diǎn)的旅行路線，以及各博物館的特色。s hair. really terrible but noticeable art works. beautiful portraits drawn by famous people.（3）Why was Alexander Graham Bell39。re one of them, you39。s hair. You39。ll be