【正文】 bought land in many areas. The best thing about this site is that you needn39。 Founded officially in 1937, the National Wildlife Federation tries to protect wildlife at all costs. In fact, they believe that having the public educated is the best way to help the environment—the more you know, the more you can protect the world we live in. Donations to the NWF can be made through their website nwf. org or through other options, like matching gifts, workplace giving, or memorial donations.ve been around since 1888, focus on exploration and conservation of forests, oceans, habitats, species and societies. You chopse to donate through the website ，buy something at their online store, or order a magazine subscription. National Geographic Society (NGS) The World Wildlife Fund is perhaps one of the bestknown organizations for the protection of endangered species and their habitats around the world. They39。 With all the recent concern about the environment, people want to see their money used to better the planet. Here are four wellknown environmental organizations. 【點評】本題考點涉及細(xì)節(jié)理解和推理判斷兩個題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確掌握細(xì)節(jié)信息，并根據(jù)上下文進行邏輯推理，從而選出正確答案。因此，Toyota Motor是一個有效應(yīng)對被綁架媒體的例子。在這種情況下，公司的反應(yīng)可能不夠迅速或周到，那么公司就會變得很困難。根據(jù)倒數(shù)第二段對于“劫持媒體”的介紹和最后一段中的“If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。故選B。例如，社交網(wǎng)絡(luò)的成員正在明白他們可以劫持媒體，對最初創(chuàng)建它們的企業(yè)施加壓力。根據(jù)第三段可知，劇烈的技術(shù)變革為營銷人員提供了越來越多的交流選擇，但同時也增加了這樣一種風(fēng)險，即熱情的消費者會以更快、更明顯、更具破壞性的方式表達自己的觀點。故選D。 （1）考查細(xì)節(jié)理解。cooperating with supportive consumersD.responding effectively to hijacked mediaB.deserve all the negative ments about them（3）Toyota Motor39。can be used to produce negative effects in marketingC.enthusiastic about remending their favorite products.（2）The author indicates in Para. 3 that earned media ________. A.inspired by productpromoting sent to themC.s response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and wellorchestrated socialmedia response campaign, which included efforts to engage with consumers directly on sites such as Twitter and Facebook.（1）Consumers may create earned media when they are ________. A. The same dramatic technological changes that have provided marketers with more and more diverse munications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign bees hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the business that originally created them.s paid media for instance, when an emerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or emerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and reavel providers such as airlines and hotels and will no doubt go further. Johnson amp。 responses. But in some cases, one marketer39。s impact stems from a broad range of factors beyond conventional paid media.4．閱讀理解 s telephone”，香蕉與1878年引入美國，與貝爾的電話在同一展覽中，貝爾的電話是非常著名的發(fā)明，將香蕉與電話一起提到可以說明香蕉的重要性和其歷史，從而引起游客的興趣，故選B。 （3）考查推理判斷。ll be shown some truly awful portraits, landscapes and sculptures.”，在這個博物館中會看到真正可怕的肖像、景觀和雕像。根據(jù)s Rope Museum 展示的是繩索，The Hair Museum展示是人的頭發(fā)，由此可判斷四家博物館展示的收藏品都很奇怪，故選D。The Museum of Bad Art提到該博物館展出的是“awful portraits, landscapes and sculptures.”可怕的肖像、景觀和雕塑。 interest in the museum. emphasize the importance of the exhibition. pare the value of bananas and telephones.【答案】 （1）D（2）C（3）B 【解析】【分析】本文是一篇應(yīng)用文，介紹了以世界各地的著名博物館為看點的旅行路線，以及各博物館的特色。s hair. really terrible but noticeable art works. beautiful portraits drawn by famous people.（3）Why was Alexander Graham Bell39。re one of them, you39。s hair. You39。ll be offered a chance to add your own hair to the collection. Later in the year, the museum manager selects 10 donors to attend a pottery workshop.The Hair Museum (Avanos, Turkey) is located in a cave in Cappadocia, in Central Anatolia. It contains 16,000 samples of people39。 s telephone, and that banana is now the US39。s most perfect fruit. During a guided tour around the museum, we39。ll be visiting both of these.s Rope Museum (in Mclean, Texas) and The Kansas Barbed Wire Museum (in Lacrosse, Kansas) both claim to have the best barbed (有刺的) wire collections, telling the story of the wire39。ll be shown some truly awful portraits, landscapes and sculptures.s the travel plan for some of the more unusual museums on our Museum of the World tour. I39。Museum of the World Travel Plan 【點評】本題考點涉及細(xì)節(jié)理解和推理判斷兩個題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并根據(jù)上下文進行邏輯推理，從而選出正確答案。結(jié)合全文可知本文寫給想要申請低費用大學(xué)的國際生。根據(jù)第一段中的“Good education is expensive. Some countries today have proven that belief to be wrong, though.” 良好的教育是昂貴的。故選C。根據(jù)Turkey部分中的“Some of these institutions teach in English while some in French and German.”可知，這些機構(gòu)中有一些用英語教學(xué)，有些用法語和德語教學(xué)，即土耳其的一些大學(xué)里開設(shè)法語授課。故選B。 Norway部分中的“Norway in a good option because you will not have to send a penny to anyone.”可知，申請挪威的大學(xué)的學(xué)生不必支付費用。根據(jù) Italy offers almost free education to international students. When you have to pay as little as￡850 per year for quality education, then it is quite cheap. Besides, Italy has so much cultural heritage and history that students can learn about.（1）Which website can you visit if you tend to apply for