【正文】 目標公司的聲譽面臨風險。 （3）考查推理判斷。由此可知，當口碑媒體被某些人所劫持，轉化為劫持媒體的時候，就會影響企業(yè)，從而對企業(yè)營銷產(chǎn)生不利的影響。這種被劫持的媒體是口碑媒體的對立面：一項資產(chǎn)或活動成為消費者、其他利益相關者或對某個品牌或產(chǎn)品提出負面指控的活動人士的人質。 （2）考查推理判斷。根據(jù)第一段中的“Consumers passionate about a product may create “earned” media by willingly promoting it to friends”可知，對產(chǎn)品充滿熱情的消費者可能會通過主動向朋友推銷產(chǎn)品來創(chuàng)造“口碑”媒體。taking advantage of hijacked media【答案】 （1）D（2）B（3）A 【解析】【分析】本文是一篇應用文，介紹了有關earned media(口碑媒體)、Hijacked Media（劫持媒體）、paid media（自有媒體）的概念和特點。persuading customers into boycotting productC.s experience is cited as an example of ________. A.may be responsible for fiercer petitionD.invite constant conflicts with passionate consumersB.eager to help their friends promote quality productsD.obsessed with online shopping at certain Web sitesB. If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。 Johnson, for example, has created Baby Center, a standalong media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies marketing, and may help expand user traffic for all panies concerned.s owned media bee another marketer39。 Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。 【點評】本題考點涉及細節(jié)理解和推理判斷兩個題型的考查，是一篇介紹類閱讀，考生需要準確捕捉細節(jié)信息，并根據(jù)上下文進行邏輯推理，從而選出正確答案?？v觀全文可知，本文介紹了黃石公園的門票及游玩住宿的地方，并且主要是提供給大家一些信息，所以應出自于與旅游指南。故選C。s largest log structure.”在黃石公園里邊，你可以呆在像the Old Faithful Inn這樣的旅館里，有現(xiàn)代的、歷史的旅館和小棚屋。根據(jù)故選B。 （1）考查細節(jié)理解。D.A notice.B.A magazine.D.Primitive pit toilets and shower.C.private motorcycles and snowmobiles（2）What are you likely to acquire in the Old Faithful Inn? A.vehicles involving business activitiesC.t apply to _______. A.re taking a road trip to Yellowstone, you39。 Staying outside the park gives you unique Old West experiences but still keeps you close to park attractions.s largest log structure. For those who want to be a little closer to nature, there are 12 campgrounds with a range of services from primitive pit toilets to shower and laundry facilities. There39。 Where can you stay? This fee provides the visitor with a 7day entrance permit for both Yellowstone and Grand Teton National Parks. How much is the entrance fee? 4．閱讀理解 故選C。s home in an international place of your choice“250美元一年交換房子居住。re at an advantage to ask for a better price.“用更少的錢預定房間； （4）考查推理判斷。re at an advantage to ask for a better price.“可知，找到想預定的房間后，再等幾周進行預定會節(jié)省不少費用。根據(jù)故選D。Back to nature部分中的”If you39。 （2）考查細節(jié)理解。 Road trip部分中的”To learn more, visit .“可知，如果要了解motorhomes的相關信息可以瀏覽此網(wǎng)站。 （1）考查細節(jié)理解。To help people have fun at less expense.D.To show the advantages of online service.B.Bargaining prices through the Internet.（4）What39。Deciding on rooms as early as possible.B.Watch out for possible dangers.（3）What helps to pay less for rooms in a hotel? A.Keep in touch with eBuy.Stay away from noman39。s the advice for camping beginners? A.D.C.B.s home in an international place of your choice while they or someone else stays in yours. Find out more at .（1）Where can you get the information about motorhomes? A. Swap meetll need to take everything with you and may need to shop on eBuy (). If you39。 Back to naturere staying until it39。re at an advantage to ask for a better price. Lots of lastminute deals are online. Watif () has deals on hotels that have dropped their prices so slow. You don39。 Plan ahead Road trip 【點評】本題考點涉及細節(jié)理解題型的考查，是一篇介紹類閱讀，考生需要準確捕捉細節(jié)信息，結合題目要求，從而選出正確答案。s popular golf courses or take a tasting tour through some of the world famous breweries.”你可能還想看看這個城市的一些受歡迎的高爾夫球場，或者去一些世界著名的啤酒廠來一場品鑒之旅，可知，Spokane和Lake Chelan是推薦喝酒的好去處。Lake Chelan部分中的“Lake Chelan is a hub for scenery, outdoor recreation and wine Lasting in the Pacific Northwest.”Chelan湖位于太平洋西北部，是風景、戶外娛樂和葡萄酒的中心；以及 （3）考查細節(jié)理解?？芍?，Mt. Shuksan最吸引攝影師。 （2）考查細節(jié)理解。根據(jù)Lake Chelan部分中的“Hiking possibilities are abundant, and on Historic Main Street you can dine on farmtotable cuisine from a range of independent eateries.”徒步旅行的可能性非常豐富，在歷史上的主要街道上，你可以吃到農(nóng)場到餐桌的美食從一系列獨立的餐館，可知，Lake Chelan提供了徒步旅行活動。 North Cascades National Park.【答案】 （1）B（2）C（3）C 【解析】【分析】本文是一篇應用文，介紹了四個西雅圖的風景名勝，包括Lake Chelan、Columbia River Gorge、Spokane和North Cascades National Park。 Columbia River Gorge. amp。Motorcycling.（2）Which place appeals to photographers most? Hills. Vineyards.. Shuksan. Falls.（3）Which two places are remended to enjoy alcoholic drinks? Cascades National Park amp。Parachuting.Hiking.Golfing. North Cascades National Parks top attractions include the John A. Finch Arboretum, the Northwest Museuni of Arts and Culture and Spokane Falls. You may also want to check out some of the city39。 Spokane Columbia River Gorge Lake Chelan2．閱讀理解 故選D。 （3）考查推理判斷。 （2）考查細節(jié)理解。根據(jù)Learn English The Fun Way部分中的‘Learn English the fun way’ is an amazing app for grammar and matching lesso