【正文】 我們來紀(jì)念倫敦首屆科學(xué)節(jié)吧。 （3）考查主旨大意。根據(jù)Science in the Field 部分中的“This storytelling night features a scientist sharing his favourite memories of gathering firsthand data on various field trips.”可知Mark Samuels會分享他最喜歡的收集各種實地考察第一手?jǐn)?shù)據(jù)的記憶。根據(jù)第一段中的“This year, it is experimenting with Pay What You Decide (PWYD). That is, you can decide to pay what you want to or can afford”可知PWYD中你可以決定付款，而四項活動中只有Introduction to Waves有PWYD，故選B。Festival Dinner（2）Who will talk about experiences of collecting direct data? Law. Goldsmith. Samuels. Crawford.（3）What do the four events have in mon? .. by children. with adventures.【答案】 （1）B（2）C（3）B 【解析】【分析】本文是一篇應(yīng)用文，介紹了Smart Kids收集的在十月份舉行的四項以科學(xué)會主題的活動，以及各個活動的內(nèi)容和特色。Introduction to WavesC.Walk on the Wild Side25 per person Festival Dinner This storytelling night features a scientist sharing his favourite memories of gathering firsthand data on various field trips. Come along for inspiring and informative stories straight from the scientist39。 Science in the Field Prebook, PWYDll meet all sorts of beautiful creatures and discover life cycles and food chains. Best suited to children aged 59. Children under 8 must be acpanied by an adult. Not ticketed, Frees picks.6．閱讀理解 Smart Kids Festival EventsD. It can store your appointments, telephone numbers and addresses.“它能夠儲存預(yù)約，電話號碼和地址”符合以上說法，故選D。根據(jù)前面三部分的內(nèi)容和The Lingo Traveler 18部分中的“the Lingo Traveler 18 allows you to store all of your appointments, telephone numbers, and addresses.”可知，只有Lingo Traveler有存儲預(yù)約，電話號碼和地址的功能。故選B。 （2）考查細(xì)節(jié)理解。根據(jù)Norman Merriam Webster BES—1850 Dictionary部分中的“This handy translator provides you with 5,000,000 total translation to and from Spanish and English!”可知Norman Merriam Webster BES—185Dictionary提供了西班牙語和英語互譯的五百萬條翻譯，故推測該詞典可以幫助學(xué)好西班牙語。It can store your appointments, telephone numbers and addresses.【答案】 （1）C（2）B（3）D 【解析】【分析】本文是一篇應(yīng)用文，推薦了一些電子詞典，并介紹了每款電子詞典的優(yōu)點。It shows the time, day and date of local time zone over 100 cities.C.Norman Merriam Webster BES—1850 Dictionary（3）What sets the Lingo Traveler 18 apart from other dictionaries? A.Brand V7 Dictionary / TranslatorC.Brand V7 Dictionary / Translator（2）Which of the following is the most plete RussianEnglish dictionary? A.Norman Merriam Webster BES—1850 DictionaryB. It is an international translator containing over 96,000 words and 8,000 useful phrases. Equipped with a powerful databank, the Lingo Traveler 18 allows you to store all of your appointments, telephone numbers, and addresses.（1）Which dictionary can help to improve your Spanish? A. It is the nearest word finder. It is also great for cross word puzzles. It will show you the time, day and date of local time zone and the same for over 100 cities throughout the world by simply entering the first letter of the name of the city. This special model features the largest and most plete RussianEnglish dictionary. Advanced English speech, accent correction function and specialized terms database will help you better municate. Business organizers will allow you to stay in touch with the world through all kinds of advanced features. This handy translator provides you with 5,000,000 total translation to and from Spanish and English! This dictionary is specially designed for all levels of language ability from beginners to advanced learners. 【點評】本題考點涉及細(xì)節(jié)理解和推理判斷兩個題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確掌握細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。因此，Toyota Motor是一個有效應(yīng)對被綁架媒體的例子。在這種情況下，公司的反應(yīng)可能不夠迅速或周到，那么公司就會變得很困難。根據(jù)倒數(shù)第二段對于“劫持媒體”的介紹和最后一段中的“If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。故選B。例如，社交網(wǎng)絡(luò)的成員正在明白他們可以劫持媒體，對最初創(chuàng)建它們的企業(yè)施加壓力。根據(jù)第三段可知，劇烈的技術(shù)變革為營銷人員提供了越來越多的交流選擇，但同時也增加了這樣一種風(fēng)險，即熱情的消費者會以更快、更明顯、更具破壞性的方式表達(dá)自己的觀點。故選D。 （1）考查細(xì)節(jié)理解。cooperating with supportive consumersD.responding effectively to hijacked mediaB.deserve all the negative ments about them（3）Toyota Motor39。can be used to produce negative effects in marketingC.enthusiastic about remending their favorite products.（2）The author indicates in Para. 3 that earned media ________. A.inspired by productpromoting sent to themC.s response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and wellorchestrated socialmedia response campaign, which included efforts to engage with consumers directly on sites such as Twitter and Facebook.（1）Consumers may create earned media when they are ________. A. The same dramatic technological changes that have provided marketers with more and more diverse munications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign bees hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the business that originally created them.s paid media for instance, when an emerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or emerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and reavel providers such as airlines and hotels and will no doubt go further. Johnson amp。 responses. But in some cases, one marketer39。s impact stems from a broad range of factors beyond conventional paid media.4．閱讀理解 【點評】本題考點涉及細(xì)節(jié)理解題型的考查，是一篇