【正文】 em, several cities in the United States are starting programs like rooftop gardens. 【點評】本題考點涉及細節(jié)理解和推理判斷兩個題型的考查，是一篇介紹類閱讀，考生需要準確捕捉細節(jié)信息，并根據(jù)上下文進行邏輯推理，從而選出正確答案。可推知，這篇文章可能來自于旅游手冊。我們的旅游理念和世界本身一樣多樣化，旨在讓您體驗它。 （4）考查推理判斷。 ，Duration: 9Days，Duration: 11Days”可知，這四個旅游行程都超過了一周。 （3）考查細節(jié)理解題。根據(jù)London for Families部分中的”Visit the world of Harry Potter“參觀哈利波特的世界，可知，如果參加倫敦的家庭之旅，你會看到哈利波特的世界。故選D。根據(jù)Athens and Crete Explorer部分中的”Trip Type: Romance amp。Athens and Crete Explorer.（2）If you are on the trip to London for Families, you will see ________. ancient Oracle world of Harry Potter and kangaroos ancient land of Egypt（3）From the text, it can be learnt that all the four trips ________. the same trip type more than one week more than US$ 1000 their famous diet（4）Where is the text probably taken from? travel brochure. science fiction. storybook. textbook.【答案】 （1）D（2）B（3）B（4）A 【解析】【分析】本文是一篇應用文，介紹了四個旅游行程。 New Zealand.C.B. Trip Type: Classics (Bestsellers), Tailormade Travel Ideas（1）Which trip is more likely taken by a newlymarried couple? A. This tour is a true classic designed to give the traveler with limited time a superb introduction to the civilization of Ancient Egypt, focusing on the Nile and its importance to the people. The ancient land of Egypt inspires the imagination like no other. Unlock the land of the Pharaohs on this 9 day journey along the Nile.Duration: 9 Days Prices From: US$ 1,999ll explore the twin harbours, learn about Maori traditions, and enjoy unbeatable views of the landscape.Duration: 11 Days Explore the two most popular cities of Australia and New Zealand on this airland tour. Start in Sydney, where you39。 Trip Type: Family Vacations, Stopovers/City Breaks, Tailormade Travel IdeasAustralia amp。s Wax Museum, and take the Original London Sightseeing Tour.Duration: 9 Days Honeymoon, Tailormade Travel IdeasLondon for Familiess famous capital, Athens, and its largest island, Crete, on this Greece vacation. In Athens, tour the iconic Acropolis and head to nearby Delphi to see the home of the ancient Oracle, before flying to the island of Crete where you can explore its capital, Heraklion, and enjoy its worldfamous diet of seafood and cheese.Duration: 8 Days We have many trips for you to explore the world your way. Our travel ideas are as diverse as the world itself and are designed to let you experience it. Please start with the following four trips.Athens and Crete Explorer 【點評】本題考點涉及細節(jié)理解和推理判斷兩個題型的考查，是一篇介紹類閱讀，考生需要準確掌握細節(jié)信息，并根據(jù)上下文進行邏輯推理，從而選出正確答案。因此，Toyota Motor是一個有效應對被綁架媒體的例子。在這種情況下，公司的反應可能不夠迅速或周到，那么公司就會變得很困難。根據(jù)倒數(shù)第二段對于“劫持媒體”的介紹和最后一段中的“If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。故選B。例如，社交網絡的成員正在明白他們可以劫持媒體，對最初創(chuàng)建它們的企業(yè)施加壓力。根據(jù)第三段可知，劇烈的技術變革為營銷人員提供了越來越多的交流選擇，但同時也增加了這樣一種風險，即熱情的消費者會以更快、更明顯、更具破壞性的方式表達自己的觀點。故選D。 （1）考查細節(jié)理解。cooperating with supportive consumersD.responding effectively to hijacked mediaB.deserve all the negative ments about them（3）Toyota Motor39。can be used to produce negative effects in marketingC.enthusiastic about remending their favorite products.（2）The author indicates in Para. 3 that earned media ________. A.inspired by productpromoting sent to themC.s response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and wellorchestrated socialmedia response campaign, which included efforts to engage with consumers directly on sites such as Twitter and Facebook.（1）Consumers may create earned media when they are ________. A. The same dramatic technological changes that have provided marketers with more and more diverse munications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign bees hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the business that originally created them.s paid media for instance, when an emerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or emerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and reavel providers such as airlines and hotels and will no doubt go further. Johnson amp。 responses. But in some cases, one marketer39。s impact stems from a broad range of factors beyond conventional paid media.4．閱讀理解 故選C。根據(jù)最后一段中的”With a plateau cut by numerous rivers that reach Lake Malawi by way of waterfalls off the eastern edge of the mountains, Nyika, the largest national park in Malawi, is one of the most beautiful in Africa.“這里的高原被眾多河流切斷，這些河流通過山脈東部邊緣的瀑布到達馬拉維湖，造就了尼卡是馬拉維最大的國家公園，它是非洲最美麗的國家公園之一。故選D。s dry season, between November and June.“在塞內加爾的旱季，11月至6月是觀賞湖面最粉的最佳時間。 （2）考查細節(jié)理解?？芍绻阆肟葱切?，你可以去摩洛哥。 （1）考查細節(jié)理解。D.Waters.B.Plants.D.October.B.July.D.Egypt.B.Malawi. Nyika Plateau National Park, Malawi There are few pink lakes in the world and one of them, Lake Retba, also called Lac Rose by locals is in the CapVert peninsula in Senegal. The best times to see the lake at its pinkest is during Senegal39。 The most userfriendly part of the Sahara is accessible from the northern edge of Morocco. You can camp out in Tazz