20xx最吸引人的芝士廣告詞-文庫吧資料
2025-01-17 01:09本頁面
【正文】 象深刻，可所謂一舉多得。
Began a period of warm beautiful background music, a cute little mouse crawl out from the cave to find a folder on the mousetrap cheese, and then eating with relish, and then only to hear a loud crash, black
screen downthen again light up when a mouse caught in a mousetrap pain with breathing. When most people think small rodents killed when suddenly the music started to bee high shock Kang small rodents start doing exercise on a mousetrap, he mousetrap Tiega part to lift with both hands. At the end of the ad is a mouse on the table to eat the John Nolan cheese.
John Nolan奶酪廣告——視覺
在廣告的結(jié)尾我們才知道這是一個(gè)奶酪的廣告。當(dāng)人們大都以為小老鼠咬死了的時(shí)候,突然音樂開始變得高昂激亢，小老鼠開始在老鼠夾上做運(yùn)動(dòng)，他把老鼠夾的鐵夾部分用雙手一次一次的抬起來。
Attention is made by the individual to expose out of its sensory nervous system stimulation for further processing and handling, is allocated to stimulate certain processing capability.
指刺激物本身的特征，如大小、顏色等
? 大?。⊿ize）與強(qiáng)度（頻率）（Frequency）
? 色彩（Color）與運(yùn)動(dòng)（Motion）
? 位置（Position）與隔離（Isolation）
? 對(duì)比（Contrast）與刺激物的新穎性(Novelty)
? 格式（Pattern）與信息量（Volume）
個(gè)體因素是指?jìng)€(gè)人的特征，主要有：
? 需要與動(dòng)機(jī)
? 態(tài)度適應(yīng)性水平
? needs and motivations
? attitude
? The adaptive level
三、理解階段
理解是指?jìng)€(gè)體賦予刺激物以某種意義的過程，兩個(gè)消費(fèi)者可以看到或聽到同樣的事件，但是他們對(duì)這個(gè)事件的理解可能天差地別。
（Subliminal Perception）
閾下知覺又可稱為潛意識(shí)知覺，是指一種刺激雖然低于意識(shí)知覺的閾限，但卻在感官的絕對(duì)閾限之上的狀況。
Expose refers to irritants show in consumer sensory nerve within it senses has the opportunity to be activated. Expose the initiative and selfselective characteristics of this objective through a variety of media, including the Internet, television, radio, newspapers, advertisements put forward higher requirements.
.過度展露（Overexposure）
由于過度重復(fù)的展露會(huì)使目標(biāo)對(duì)象對(duì)該刺激過分熟悉，從而產(chǎn)生適應(yīng)性或習(xí)慣性（Habituation），廣告厭煩（Advertising wearout）描述的就是廣告的過度展露。 消費(fèi)者知覺的影響因素
Products, advertising and other marketing stimuli only consumer perception will their actions have an impact. The consumers the
formation of what kind of perception, both depend on the perception of the object, and close ties with the previous knowledge and experience of the perception of situati
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