【正文】
ors, and inside your brain is a little security guard. for me, i like to call him frank. so frank is sitting at a desk. heamp。s got all sorts of cool information in front of him, hightech equipment, heamp。s got cameras, heamp。s got a little phone that he can pick up, listen to the ears, all these senses, all these perceptions. but attention is what steers your perceptions, is what controls your reality. itamp。s the gateway to the mind. if you donamp。t attend to something, you canamp。t be aware of it. but ironically, you can attend to something without being aware of it. thatamp。s why thereamp。s the cocktail effect: when youamp。re in a party, youamp。re having conversations with someone, and yet you can recognize your name and you didnamp。t even realize you were listening to that. now, for my job, i have to play with techniques to exploit this, to play with your attention as a limited resource. so if i could control how you spend your attention, if i could maybe steal your attention through a distraction. now, instead of doing it like misdirection and throwing it off to the side, instead, what i choose to focus on is frank, to be able to play with the frank inside your head, your little security guard, and get you, instead of focusing on your external senses, just to go internal for a second. so if i ask you to access a memory, like, what is that? what just happened? do you have a wallet? do you have an american express in your wallet? and when i do that, your frank turns around. he accesses the file. he has to rewind the tape. and whatamp。s interesting is, he canamp。t rewind the tape at the same time that heamp。s trying to process new data. now, i mean, this sounds like a good theory, but i could talk for a long time and tell you lots of things, and they may be true, a portion of them, but i think itamp。s better if i tried to show that to you here live. so if i e down, iamp。m going to do a little bit of shopping. jus