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) [1] Chen Fuyu. On Functionalist Theory in Brand Name Translation in the Light of Consume Psychology [D]. Sichuan Normal University. 2021. [2] Nida, Eugene A. Language, Culture and Translation [M]. Shanghai: Shanghai Foreign Languages Education Press. 1993. …. [6] 車麗娟 , 賈秀海 . 商務英語翻譯教程 [M]. 北 京: 對外經(jīng)濟貿(mào)易大學出版社 . 2021. …… [18] 鄭玉琪,郭艷紅 . 淺談英文化妝品說明書之美學翻譯 [J]. 中國翻譯 . 2021(2). 。英文版文獻的中國作者不倒 。 ) References( References 另起一頁 。同一作者再次引用和出現(xiàn)只需注明作者的姓和頁碼。 ) When…… 1. Trademark and Trademark Translation (三號加粗 , 正文行距 固定值 20磅 ) To translate trademarks well, one needs to have the basic knowledge about Chinese …... …… of trademark, and mon techniques used for translating trademarks. Definition of Trademark (小三加粗 , 正文行距 固定值 20 磅 ) 畢業(yè)論文 2 There has been no uniform definition of trademark in the world. Different nations …… …... transfer. And this paper mainly deals with the words in trademark. Easiness in Reading and Memorizing(四號加粗, 正文 固定值 20 磅 行距 。 文化差異 ( 用分號隔開 ,小四字號 ) 畢業(yè)論文 iii Contents(二級標題:三號 加粗) (目錄中實詞首字母大寫,超過 4 個字母的虛詞首字母大寫,如 Between 中 B 字母大寫) Abstract(除標題 contents 外,本頁 均用小四字號,二 級標題加粗) ..................................................... i 摘要 ........................................................................................................................................ii Introduction........................................................................................................................... 1 1. Trademark and Trademark Translation ..................................................................... 1 Definition of Trademark ........................................................................................... 2 Characteristics of Trademark Language ................................................................... 4 Easiness in Reading and M