娛樂美聯(lián)英語電玩行業(yè)的數(shù)碼分水嶺隨這個(gè)圣誕假期而至(參考版)
2024-10-13 23:50本頁面
【正文】 “A lot of people are finding it easier to buy online,” said.“It’s open 24 hours a day.”“很多人都覺得，還是在網(wǎng)上買更方便，”蘭佩爾說，“它是一天24小時(shí)開張的。蘭佩爾(Eric Lempel)說同意，很多玩家在購買游戲之前，都想先和店員聊聊?！癈ustomers cannot access that expertise downloading a game, nor can theytrade in a digital game for currency that can be applied to the purchase of their next game,” said in an .“有的顧客不具備下載游戲的知識(shí)，而且顧客也不能把網(wǎng)絡(luò)版本的游戲換成現(xiàn)金購買下一個(gè)游戲，”莫寧在電子郵件中說。莫寧(Joey Mooring)說，公司的店內(nèi)職員會(huì)指導(dǎo)顧客購物。GameStop has tried to diversify beyond video games by acquiring one retail chain that offers wireless products and another that sells and repairs Apple Mooring, a spokesman for GameStop, said the pany’s instore staff members provide guidance for through its tradein program for used games, customers can get credits toward the purchase of new ，跳出游戲光碟的范疇，它收購了一個(gè)出售無線產(chǎn)品的零售連鎖，以及另一個(gè)出售和維修蘋果設(shè)備的連鎖店。公司上季度在網(wǎng)絡(luò)銷售方面的業(yè)績僅占總收入的不到2%。受網(wǎng)絡(luò)沖擊而消失的零售商是個(gè)很長的名單，其中包括銷售影碟的Blockbuster，銷售唱片的Tower Records，以及二者兼顧的Virgin Megastores。摩爾(Peter Moore)在一次會(huì)議上說，“迄今這個(gè)游戲沒有什么明顯的弱點(diǎn)，”他一再重申了公司之前的預(yù)測：這個(gè)游戲?qū)⒃诒矩?cái)政年度售出1300萬份。帕奇塔(Michael Pachter)說。他說，在今年的前9個(gè)月里，游戲業(yè)的實(shí)體光盤銷售是和2014年同期持平的，如果把網(wǎng)絡(luò)銷售數(shù)據(jù)加進(jìn)來，就有8%的增長。Liam Callahan, an analyst at NPD, said the firm includes digital sales in a game report that es out every the first nine months of the year, game spending on physical formats was flat pared with the same period in digital sales were included, there was an 8 percent increase, he One factor in NPD’s declining game sales is that the research firm does notinclude games that are bundled with consoles — an increasingly popular option for buying the machines — in its software sales a much bigger reason is that it does not include digital download
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