【正文】
s appeal point. Rejoice as a result of consumer groups focused on students, bluecollar, whitecollar middleclass and other areas. Emotional This emotional appeal expresses Rejoice to make the hair softer and smoother, so as to help the consumer to maintain a good image, so that they can show themselves with confidence. Now society is changing so fast that it encounters a lot of challenges every day, so for these people, everyone wants to be more confident every day. Therefore, the selfconfidence as the appeal will be able to bring consumers more personalized experience, easily lead to consumer resonance, closer to the brand and the distance between consumers. Disadvantages: Due to the diversity of advertising media, the ad in the audio c