【正文】 2023年 3月 17日星期五 11時 8分 26秒 11:08:2617 March 2023 1一個人即使已登上頂峰，也仍要自強不息。 2023年 3月 17日星期五 上午 11時 8分 26秒 11:08: 1最具挑戰(zhàn)性的挑戰(zhàn)莫過于提升自我。勝人者有力，自勝者強。 :08:2611:08Mar2317Mar23 1越是無能的人，越喜歡挑剔別人的錯兒。 , March 17, 2023 閱讀一切好書如同和過去最杰出的人談話。 2023年 3月 17日星期五 11時 8分 26秒 11:08:2617 March 2023 1空山新雨后，天氣晚來秋。 2023年 3月 17日星期五 上午 11時 8分 26秒 11:08: 1楚塞三湘接，荊門九派通。 11:08:2611:08:2611:08Friday, March 17, 2023 1不知香積寺，數(shù)里入云峰。 11:08:2611:08:2611:083/17/2023 11:08:26 AM 1成功就是日復(fù)一日那一點點小小努力的積累。 上午 11時 8分 26秒 上午 11時 8分 11:08: 沒有失敗，只有暫時停止成功！。 2023年 3月 上午 11時 8分 :08March 17, 2023 1行動出成果，工作出財富。 :08:2611:08:26March 17, 2023 1他鄉(xiāng)生白發(fā)，舊國見青山。 :08:2611:08Mar2317Mar23 1故人江海別，幾度隔山川。 , March 17, 2023 雨中黃葉樹，燈下白頭人。s brand Source: SINOMR, GfK, LIIC 100%= 100L Others Samsung Electrolux Meiling Kelon* Haier Siemens ? Haier is leading in most markets ? Electrolux and Siemens have strong position in midtolarge capacity markets ? Samsung is very strong in small capacity ( 100L) market and is relatively strong in mid capacity market 100 150L 150 180L 180 200L 200 225L 225 250L 250 300L 300L Rongsheng* 0 0 0 0 0 Refrigerator market share in major cities by product type, 2023 Samsung Haier/Rongsheng/Kelon Siemens/Electrolux HAIER’S PRODUCTS COVER BROAD RANGE OF TYPES REFRIGERATOR EXAMPLE 16 Samsung010620BJHaier CONTENTS 1. Background information ? Location ? Starting year ? IPO date ? Number of employees ? Brand value ? Market share ? Sales revenue ? Equity structure ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance Focus on ? Marketing, advertising and promotion ? Distribution (channel and sales force) ? Organization structure ? Sales ? Profit 2. Strategy 3. Product/market ? Corporate strategy ? Key product offerings ? Market position ? Key customers ? Value proposition ? Geographic focus ? Pricing 17 Samsung010620BJHaier APART FROM STRONG BRAND, HAIER’S KEY STRENGTHS LIE IN STRONG ATTENTION TO RD, SUCCESSFUL SUPPLY CHAIN AND LOGISTICS MANAGEMENT, WIDE DISTRIBUTION NETWORKS AND QUALITY AFTERSALES SERVICES Key strengths RD ? Leading technologies in high efficiency, inverter, energysaving, environmental protection, etc. ? Strong RD resource (RD spending accounts for 45% of revenue) ? Quick mercialization of new technologies (75% mercialization rate) ? Product design reflecting individualization ? Founded Haier Central Institute of Research with partners from US, Japan, Germany, etc. ? Set up 48 RD entities world wide ? Set up new product experiment center in each key business unit ? Build technology alliance with 15 research institutes including Philips, CMold and Netscreen Recent development Logistics ? Sophisticated supply chain management and highly efficient logistics management ? Launched “I design my own refrigerator marketing strategy ? Built ERP, BPP and CRM systems ? Built China’s largest and most advanced logistics center in Qingdao Sales and marketing ? Strong brand recognition ? Invested RMB billion in AP Distribution ? Highly efficient distribution work (42 distribution centers, and over 9,000 sales outlets) ? Improved delivery time to 8 hours in hub cities, 24 hours in surrounding areas, 4 days anywhere in the country Aftersales service ? Strong reputation in offering excellent aftersales service ? Continue promote the concept customers are always right 18 Samsung010620BJHaier HAIER LOGISTICS HAS GAINED RICH EXPERIENCE IN SOPHISTICATED SUPPLY CHAIN MANAGEMENT Source: Literature research Optimized supply chain management ?Haier’s operating objective –Zero inventory –Zero distance –Zero working capital ? Haier logistics management model: “oneflow and three” –One flow: order information flow –Thre