品牌管理講座(參考版)
2025-02-23 13:08本頁(yè)面
【正文】 in Taiwan ? Mild Seven In China ? Milo in Thailand ? Pond’s Pore Strip in the Philippines ? Sanyuan Milk in China ? SpeedPost in Hong Kong ? Kotex White in Korea 2. Talk to each other 彼此交談 3. Know enough 足夠了解 , Attitude, Attitude 態(tài)度 7. Just do it 4. Focus on output not process 重點(diǎn)是產(chǎn)出 不是過(guò)程 6. Rebuild the plane as you fly it 5. Do things differently 做些不一樣 的事情 Key messages to take from from this session 本次課程的 主要訊息 Closing結(jié)束語(yǔ) ? 360 Degree Branding is more plicated but not that plicated 360度有點(diǎn)復(fù)雜，但并不是很復(fù)雜 ? The basis is two group meetings front and back 基礎(chǔ)是兩次團(tuán)隊(duì)的會(huì)議（前期和后期） ? It doesn’t happen naturally 它不會(huì)自然的發(fā)生 ? The big enemy is integration 最大的敵人是整合 ? Red Fire is the passion that drives us 紅色火焰是驅(qū)動(dòng)我們的熱情 – Preeminent creative force 卓越的創(chuàng)意力量 – Best people最好的人員 – Most valued by those who most value brands被珍惜品牌的人所賞識(shí) ? 360 Degree without Red Fire reverts back to integration 沒有紅色火焰的 360度將會(huì)回到整合的階段 To Be Successful at 360 Degree Branding You Have to Be Clear About 要成功運(yùn)用 360度品牌思考，我么必須清楚 ? Think 360 Degree from the beginning 從一開始就從 360度角度思考問(wèn)題 ? 360 Degree thinking is not linear 360度思考不是線性的 – focus on output not process重點(diǎn)在產(chǎn)出，而不是過(guò)程 – don’t think about it as filling out a form or slavishly following a process不要看作填表或跟隨流程 ? Think in the round every thing connects with everything else 每件事情之間都有聯(lián)系 ? The final munications programme may not necessarily use all the disciplines available only those that are appropriate最終傳播活動(dòng)可能不會(huì)用到所有的方法，會(huì)選擇哪些最合適的方法 Biggest Recipe for Disaster 導(dǎo)致災(zāi)難的最大因素 ? Believing it is an end in itsel
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1