【正文】 2023年 3月 8日星期三 12時 47分 45秒 12:47:458 March 2023 1一個人即使已登上頂峰，也仍要自強(qiáng)不息。 2023年 3月 8日星期三 下午 12時 47分 45秒 12:47: 1最具挑戰(zhàn)性的挑戰(zhàn)莫過于提升自我。勝人者有力，自勝者強(qiáng)。 :47:4512:47Mar238Mar23 1越是無能的人，越喜歡挑剔別人的錯兒。 , March 8, 2023 閱讀一切好書如同和過去最杰出的人談話。 2023年 3月 8日星期三 12時 47分 45秒 12:47:458 March 2023 1空山新雨后，天氣晚來秋。 2023年 3月 8日星期三 下午 12時 47分 45秒 12:47: 1楚塞三湘接，荊門九派通。 12:47:4512:47:4512:47Wednesday, March 8, 2023 1不知香積寺，數(shù)里入云峰。 12:47:4512:47:4512:473/8/2023 12:47:45 PM 1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。 下午 12時 47分 45秒 下午 12時 47分 12:47: 沒有失敗，只有暫時停止成功！。 2023年 3月 下午 12時 47分 :47March 8, 2023 1行動出成果，工作出財富。 :47:4512:47:45March 8, 2023 1他鄉(xiāng)生白發(fā)，舊國見青山。 :47:4512:47Mar238Mar23 1故人江海別，幾度隔山川。 , March 8, 2023 雨中黃葉樹，燈下白頭人。BusinessLevel Strategy Michael A. Hitt R. Duane Ireland Robert E. Hoskisson Chapter 4 1 169。2023 Southwestern Publishing Company Strategy Implementation Chapter 11 Organizational Structure and Controls Chapter 10 Corporate Governance Chapter 12 Strategic Leadership Strategy Formulation Chapter 4 BusinessLevel Strategy Strategic Competitiveness AboveAverage Returns Strategic Intent Strategic Mission Chapter 2 The External Environment Chapter 3 The Internal Environment The Strategic Management Process Feedback Strategic Inputs Strategic Actions Strategic Outcomes Chapter 13 Strategic Entrepreneurship 2 BusinessLevel Strategy Businesslevel strategy: an integrated and coordinated set of mitments and actions the firm uses to gain a petitive advantage by exploiting core petencies in specific product markets 3 Core Competencies and Strategy The resources and capabilities that have been determined to be a source of petitive advantage for a firm over its rivals An integrated and coordinated set of actions taken to exploit core petencies and gain a petitive advantage Actions taken to provide value to customers and gain a petitive advantage by exploiting core petencies in specific, individual product markets Businesslevel strategy Strategy Core petencies 4 Key Issues of BusinessLevel Strategy ? What good or service to offer customers ? How to manufacture or create the good or service ? How to distribute the good or service in the marketplace 5 The Central Role of Customers In selecting a businesslevel strategy, the firm determines 1. who it will serve 2. what needs those target customers have that it will satisfy 3. how those needs will be satisfied 6 策略事業(yè)單位的確認(rèn) ? Strategic business unit,SBU ?事業(yè)競爭策略管理的單位 ?事業(yè)單位的界定 –顧客群 –顧客需要 –核心能力 7 Managing Relationships With Customers ? Customer relationships are strengthened by offering them superior value – help customers to develop a new petitive advantage – enhance the value of existing petitive advantages 8 Managing Relationships With Customers ? Establish a petitive advantage along these dimensions: Reach – the firm’s access and connection to customers Richness – the depth and detail of the twoway flow of information between the firm and customers Affiliation – facilitating useful interactions with customers 9 顧客分析 ? 企業(yè)服務(wù)的對象是誰? (WHO) ? 目標(biāo)顧客想要獲得滿足是什麼 ?(WHAT) ? 企業(yè)如何以選定的策略滿足顧客需求?(HOW) ? 不斷重新思考顧客是誰 ? 和顧客保持密切與經(jīng)常的接觸 ? 決定如何利用對手無法仿效的核心能力來創(chuàng)造價值 ? 設(shè)計合宜策略 10 Customers Market Segmentation Consumer Markets Industrial Markets 11 企業(yè)服務(wù)的對象是誰 ? (WHO) ? 區(qū)隔市場 – 人口統(tǒng)計變數(shù) – 地理變數(shù) – 生活型態(tài) – 個人特質(zhì) – 消費(fèi)模式 – 產(chǎn)業(yè)結(jié)構(gòu)特性 – 組織規(guī)模 ? 市場區(qū)隔中的市場區(qū)隔 ? 利用資訊科技 ? 大規(guī)模顧客化 (mass customerization)的效益 12 Market Segmentation: Consumer Markets Demographic factors Consumer Markets