汽車行業(yè)的事業(yè)層策略(英文版)(參考版)
2025-02-16 03:56本頁面
【正文】 BusinessLevel Strategy Michael A. Hitt R. Duane Ireland Robert E. Hoskisson Chapter 4 1 169。 2023 Southwestern Publishing Company Strategy Implementation Chapter 11 Organizational Structure and Controls Chapter 10 Corporate Governance Chapter 12 Strategic Leadership Strategy Formulation Chapter 4 BusinessLevel Strategy Strategic Competitiveness AboveAverage Returns Strategic Intent Strategic Mission Chapter 2 The External Environment Chapter 3 The Internal Environment The Strategic Management Process Feedback Strategic Inputs Strategic Actions Strategic Outcomes Chapter 13 Strategic Entrepreneurship 2 BusinessLevel Strategy Businesslevel strategy: an integrated and coordinated set of mitments and actions the firm uses to gain a petitive advantage by exploiting core petencies in specific product markets 3 Core Competencies and Strategy The resources and capabilities that have been determined to be a source of petitive advantage for a firm over its rivals An integrated and coordinated set of actions taken to exploit core petencies and gain a petitive advantage Actions taken to provide value to customers and gain a petitive advantage by exploiting core petencies in specific, individual product markets Businesslevel strategy Strategy Core petencies 4 Key Issues of BusinessLevel Strategy ? What good or service to offer customers ? How to manufacture or create the good or service ? How to distribute the good or service in the marketplace 5 The Central Role of Customers In selecting a businesslevel strategy, the firm determines 1. who it will serve 2. what needs those target customers have that it will satisfy 3. how those needs will be satisfied 6 策略事業(yè)單位的確認 ? Strategic business unit,SBU ?事業(yè)競爭策略管理的單位 ?事業(yè)單位的界定 –顧客群 –顧客需要 –核心能力 7 Managing Relationships With Customers ? Customer relationships are strengthened by offering them superior value – help customers to develop a new petitive advantage – enhance the value of existing petitive advantages 8 Managing Relationships With Customers ? Establish a petitive advantage along these dimensions: Reach – the firm’s access and connection to customers Richness – the depth and detail of the twoway flow of information between the firm and customers Affiliation – facilitating useful interactions with customers 9 顧客分析 ? 企業(yè)服務(wù)的對象是誰? (WHO) ? 目標顧客想要獲得滿足是什麼 ?(WHAT) ? 企業(yè)如何以選定的策略滿足顧客需求?(HOW) ? 不斷重新思考顧客是誰 ? 和顧客保持密切與經(jīng)常的接觸 ? 決定如何利用對手無法仿效的核心能力來創(chuàng)造價值 ? 設(shè)計合宜策略 10 Customers Market Segmentation Consumer Markets Industrial Markets 11 企業(yè)服務(wù)的對象是誰 ? (WHO) ? 區(qū)隔市場 – 人口統(tǒng)計變數(shù) – 地理變數(shù) – 生活型態(tài) – 個人特質(zhì) – 消費模式 – 產(chǎn)業(yè)結(jié)構(gòu)特性 – 組織規(guī)模 ? 市場區(qū)隔中的市場區(qū)隔 ? 利用資訊科技 ? 大規(guī)模顧客化 (mass customerization)的效益 12 Market Segmentation: Consumer Markets Demographic factors Consumer Markets Socioeconomic factors Geographic factors Psychological factors Consumption patterns Perceptual factors Dem. Soc. Geo. Psy. Con. Per. 13 Market Segmentation: Industrial Markets Industrial Markets Enduse segments Product segments Geographic segments Common buying factor segments Customer size segme
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號-1