外在分析(參考版)
2025-02-10 20:54本頁(yè)面
【正文】 The External Environment: Opportunities, Threats, and Industry Competition, and Competitor Analysis Michael A. Hitt R. Duane Ireland Robert E. Hoskisson Chapter 2 1 169。2023 Southwestern Publishing Company Strategy Implementation Chapter 13 Strategic Entrepreneurship Chapter 11 Organizational Structure and Controls Chapter 10 Corporate Governance Chapter 12 Strategic Leadership Strategy Formulation Chapter 6 Corporate Level Strategy Chapter 9 Cooperative Strategy Chapter 5 Competitive Rivalry and Competitive Dynamics Chapter 8 International Strategy Chapter 4 BusinessLevel Strategy Chapter 7 Acquisition and Restructuring Strategies Strategic Competitiveness AboveAverage Returns Strategic Intent Strategic Mission Chapter 2 The External Environment Chapter 3 The Internal Environment The Strategic Management Process Feedback Strategic Inputs Strategic Actions Strategic Outcomes 2 General Environment Sociocultural Technological The External Environment Industry Environment Threat of new entrants Power of suppliers Power of buyers Product substitutes Intensity of rivalry Competitor Environment 總體環(huán)境 產(chǎn)業(yè)環(huán)境 競(jìng)爭(zhēng)者環(huán)境 3 External Environmental Analysis A continuous process which includes 1. Scanning 掃瞄 : Identifying early signals of environmental changes and trends 2. Monitoring 監(jiān)測(cè) : Detecting meaning through ongoing observations of environmental changes and trends 3. Forecasting 預(yù)測(cè) : Developing projections of anticipated outes based on monitored changes and trends 4. Assessing 評(píng)價(jià) : Determining the timing and importance of environmental changes and trends for firms’ strategies and their management 4 External Environmental Analysis Strategic Intent Strategic Mission The External Environment Analysis of general environment Analysis of industry environment Analysis of petitor environment vironment5 General Environment ? Sociocultural segment 社會(huì)文化面 ? Women in the workplace ? Workforce diversity 勞動(dòng)力多元化 ? Attitudes about quality of worklife 工作生活素質(zhì) ? Concerns about environment ? Shifts in work and career preferences ? Shifts in product and service preferences 6 ? Economic segment 經(jīng)濟(jì)面 General Environment ? Inflation rates ? Interest rates ? Trade deficits or surpluses ? Budget deficits or surpluses ? Personal savings rate ? Business savings rates ? Gross domestic product 7 General Environment ? Political/Legal Segment 政治 /法律面 ? Antitrust laws (公平交易法 ) ? Taxation l
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