外研版高中英語必修4module3bodylanguageandnon-verbalcommunication同步測試(參考版)
2024-11-19 22:25本頁面
【正文】 從第二段第一句“ . . . conducted studies on the connection between touch and feelings of ownership and the effect of perceived ownership on the value placed on an object. ”可知。 5. What led the researchers to conduct this study? A. To satisfy customers’ social needs when shopping. B. To share their good ideas about avoiding impulsive consumption. C. To develop marketing strategies for trade panies. D. To illustrate the connection between touch and feelings of ownership. 【解析】選 D。推理判斷題。從倒數(shù)第二段最后一句可知。 3. When people do online shopping， _____. A. they will particularly want to touch the products advertised on the Inter B. they just imagine its ownership and simply evaluate the objects in their minds C. their imagination of the ownership resulted in significantly higher valuations of the products D. they desire to possess it and do not care how much money they would pay 【解析】選 C。細節(jié)理解題。從第一段第二句中 According to new research可知。 Ⅴ . 閱讀理解 If you want to avoid making impulse(沖動 )and unnecessary purchases， then just keep your hands away from tempting products. According to new research， individuals who touch possible items in stores are more likely to have an increased desire to purchase them than those who keep their hands off the products. Suzanne Shu and Joann Peck， marketing professors at the University of Wisconsin’ s business school conducted studies on the connection between touch and feelings of ownership and the effect of perceived ownership on the value placed on an object. For one of the experiments，the experts placed two products， a Slinky toy and a coffee mug in front of the volunteers who were undergraduate students. About half of the participants were allowed to touch the products， while the other half were asked not to touch them. The volunteers then were asked to express their sense of ownership of the products and to report how much money they were willing to pay for each. The results showed that those students who were allowed to touch the objects， reported significant increased levels of perceived ownership. They also expressed a desire to pay more money to obtain the products. The investigators also discovered that a sense of very pleasant feelings when touching products，determined how much money consumers were willing to pay. However， if the object did not feel pleasant to the touch， it significantly decreased the amount the buyers were willing to pay. Researchers said that many stores have already followed the right path. But what can be done while shopping online， when touching of an item is not possible? In this case， the experts say， just picturing in mind that they are touching it and then owning it， will cause greater feelings of ownership， and thus the consumers will be more likely to make a purchase. When you touch an object， you immediately feel some kind of a connection to it， according
教學課件相關推薦
鄂ICP備17016276號-1