nike品牌理念課件(參考版)
2025-01-19 23:49本頁(yè)面
【正文】 ways that weren’t even intended when it was designed. iPOD is one example。RETAIL THEATRE: BRINGING THE BRAND TO LIFE NIKE: WHO ARE WE? WHO ARE WE?: ? Started in 1962 with $500 ? Based on a handshake between two men ? Aim to make running shoes suitable for runners ? Now has revenues of $11billion ? Operates in 160 countries with 24,300 employees ? Brands including Nike, Converse and Cole Hann ”If You Have a Body You Are An Athlete” n NIKETOWN LONDON: WHAT DO WE DO? ? Opened 1999 by Michael Jordan ? Approx 3million visitors per year ? 68,000sqft over four floors ?Running club – 200 per week attend ?160,000 units of stock ?260 staff ?1 in 5 through the door leave with a purchase Our mission statement: Deliver premium consumer experiences at every touch point NIKETOWN LONDON: WHY DO WE CREATE THEATRE? WHY DO WE CREATE THEATRE?: ?Create a destination – drive footfall ?Tell the Brand story ?Better understanding of the Brand ?Encourage loyalty ?Encourage performance RETAIL THEATRE: HOW DO WE DO IT? HOW DO WE DO IT?: ?In storemunication HOW DO WE DO IT?: ?Use athletes as ‘heroes’ HOW DO WE DO IT?: ?At
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