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s life objectives. It is a great opportunity for learning and acquiring new perspectives. Culture shock can make one develop a better understanding of oneself and stimulate personal creativity. B T L E W Lesson 10 – The Green Banana V. Tower of Babel Click the picture for more information. To be continued on the next page. B T L E W Lesson 10 – The Green Banana V. Tower of Babel __ __ To be continued on the next page. This allusion is from Old Testaments liberation movement。s ways. Lesson 10 – The Green Banana To be continued on the next page. Ethnocentrism (種族優(yōu)越論 ) II. Ethnocentrism and other related terms B T L E W Ethnocentrism may manifest itself in attitudes of superiority or sometimes hostility. Violence, discrimination, proselytizing, and verbal aggressiveness are other means whereby ethnocentrism may be expressed. Why are people ethnocentric? It is normal to assume things on the basis of one’s own experience, although it is sometimes wrong. People’s perceptions of colors, time frames, values on industriousness, social roles, and beliefs about Life and the Universe provide important meanings in daily life. Therefore, people’s limited experiences they have already had are the basis for interpreting new experiences, and in the case of others’ behaviors. Lesson 10 – The Green Banana To be continued on the next page. Ethnocentrism (種族優(yōu)越論 ) II. Ethnocentrism and other related terms B T L E W What is the problem with ethnocentrism? Ethnocentrism leads people to make false assumptions about other peoples. People are ethnocentric when they use their cultural norms as a universal yardstick to make generalizations about other peoples39。t understand that they don39。B T L E W Lesson 10 – The Green Banana I. Cultural Gap and Intercultural Communication 文化差異與跨文化交際 B T L E W Ethnocentrism Cultural Chauvinism Relativism Racism Lesson 10 – The Green Banana II. Ethnocentrism and other related terms To be continued on the next page. B T L E W Ethnic refers to cultural heritage, and centrism refers to the central starting point or the tendency of people to put their own group at the center. Thus, ethnocentrism basically refers to judging other groups from one’s own cultural point of view, or misinterpreting other cultures because one uses the concepts of his own culture. Lesson 10 – The Green Banana To be continued on the next page. Ethnocentrism (種族優(yōu)越論 ) II. Ethnocentrism and other related terms B T L E W Ethnocentrism can lead to making false assumptions about others39。 ways based on one’s own limited experience. The key word is assumptions, because we are not even aware that we are being ethnocentric. That is people don39。t unders