【正文】 這一價格不僅消費者能夠接受，而且很大的程度上打破了毛絨玩具的先例。●Price strategyConsumer prices positioning消費價格定位According to the related knowledge of western economics, we may safely draw a, as lower product of plush toys, dolls, very hard through lower the price methods to gain more profit, so according to market requirement of high quality, we corresponding orientation of our products for highgrade consumption group generally luxuries. Then according to New York different toy market price of other products, in accord with the consumer can pay, under the situation of pricing for 13 $26. This price is not only consumer acceptance, and great degree was broken on plush toys precedent. Make plush toys for kids and different levels of new whitecollars pursue new fashion.根據西方經濟學的相關知識，我們不難得出，作為低等品的毛絨玩具及玩偶，很難通過降低價格的方法獲取更多利潤，所以針對市場要求的高品質，我們相應的定位我們的產品為中高檔消費群體的一般奢侈品。(7)引進先進技術。（6）防潮性能高. 產品內外包裝，標志一致，防潮性能良好。固定配件牢固，活動的部件適中，以防止小孩玩耍時誤入口中，發(fā)生危險。我們公司采用最好的填充棉PP棉，就象超市里的九孔枕蕊一樣的材料，手感好很均勻。（4）手感好。(3)品質上也提升個檔次。最后，品質上也提升個檔次。(2)與時俱進。s toys with intelligent robot characteristics of high intelligence toys or life partner, believe in America such a high education level of New York city, this innovative however will win the children and lonely whitecollars good friend.Finally, on quality and also raised a class. Specific safety, environmental protection, green in type, etc., made the very have traditionally not aspects of the changes.(3)Quality also promote a class. Specific safety, environmental protection, green in type, etc., made the very have traditionally not aspects of the changes.(4) Handle is good. Plush toys padding, is to influence the toy price an important factor. Our pany adopts the best filling cotton PP fiber, like the supermarket nine holes pillow rui the same material, feel is good is very even.(5) High safety. Fixed accessories and firm, moving parts moderate to prevent children from playing straying into the mouth, produce risk. Products have plete trademark, brand, safety mark, manufacturers mailing address, etc, binding and firm, in contrast, on the market at present a lot of plush products in these deficits.(6) Moisture proof property high. Products inside and outside packing, mark consistent, moistureproof. Inner packing for plastic products, opening size exceeds a certain range of having stomatal prevent children from mistakenly sets head happened suffocate.(7) To introduce advanced technology. Introduce intelligent technology used to make robots in Japan, buy biodegradable product patent, fibrous materials as highgrade product materials.(1)順著中國文化的不斷走向世界，并在世界的不同角落發(fā)芽生根，在一定程度上已經成為了全球主流文化，我們的產品與中華文化完美的結合，在宣傳民族文化的同時也必然會適應市場的需求。According to the market investigation, our products are identified as the following traits to adapt to the market requirement:Our products can in such a petitive market survival, we in the spirit of seeking mon ground while putting aside differences, and constantly imitate, continuous innovation, synthesizer.根據市場調研，我們的產品確定為以下特征來適應市場要求：我們的產品能在這樣競爭激烈的市場中生存，我們本著的是“求同存異，不斷模仿，不斷創(chuàng)新，集大成者”。深刻了解和體會家長和孩子們的消費需求與不同工薪成年消費群體的消費心理?！馦arketing strategy●product strategyMarket research市場調研The pany has been to New York target market main large and mediumsized toy puppet made parison elaborate malls market survey, respectively from the distributor, petitors, consumer Angle, mainly for consumer survey conducted research. Deep understanding and experience parents and children39。該定位可以理解為高品質、新思路毛絨玩具。向不同市場擴張有助于減少經濟風險。一旦建立起了這一市場，將減少經銷商的獨占性，提高經銷商的積極性，以便增加銷售收入。2. 對某些活動提供贊助，在活動中嵌入產品廣告。如果宜佳智能毛絨玩具致力于滿足這一市場，將會對產品的銷售產生積極地影響。將年齡在22～35之間的高級職場人士作為目標顧客的原因是，這些大多剛剛成為爸爸媽媽，而且有些人還會保留著一顆童心。市場中最具購買力的人群，年齡在22～35之間的高級職場人士，其對子女的玩具是非常講究的，他們不會在意玩具的價格，而是玩具的功能與質量。t care about the price of toys, but a toy function and quality.A strategy is through macy39。Broadway)—紐約最具代表性的百貨公司，及其周圍地區(qū)為公司實施自上而下的策略提供了良好的機遇，在這一市場的成功將會給公司產品帶來強大的品牌聲譽。3. 當地居民生活富足，用于購買毛絨玩部分的可支配收入的具曾逐年上漲趨勢。紐約是最適合宜佳毛絨玩具公司進入的地理區(qū)域，原因如下：1. 紐約市交通發(fā)達，與其國內周邊地區(qū)的交通流量龐大，為產品在美國的 銷售奠定了堅實的運輸條件。紐約市人口827萬，是美國第一大城市，GDP為14070億美元，居世界城市第二。美國家長比較喜歡培養(yǎng)孩子的動手及創(chuàng)新能力，因此美國是一個毛絨玩具的巨大市場。s (` Macy s34th St. amp。s biggest port, with perfect infrastructure, facilitating dealers delivery, save large amount of storage cost, raise dealers39。s biggest economic center, was called as the capital of world, located in the southeast. The population of New York is 827 million, so is the biggest city, it’s GDP 14070 billion, ranking the second city. Personal GDP million dollars, ranking the first, and people39。s New York is the most representative department stores, so as the target market. The pany profit margin for 35% and a total markup of about 65 percent between distributor and end user.宜樂毛絨玩具公司的主要營銷目標如下：%的份額毛絨玩具的需求達到8000件左右以對紐約毛絨玩具需求的增長率增長以銷售智能娃娃為起點，占據市場的高端鑒于梅西百貨是紐約最具代表性的百貨公司，因此將其作為目標市場公司利潤率為35%，經銷商和終端用戶之間的加價大約為65%●Target market目標市場●New York紐約According to the customs statistics, 40% of our country plush toys are exported to the United States in recent years. American parents prefer to develop children39?！馦arketing objectivesAppropriate music plush toy pany39。在紐約進口毛絨玩具市場投放一系列的宜樂牌毛絨玩具。為了實現這一宗旨，公司通過提供高質量產品和市場營銷活動創(chuàng)建品牌資產。同時應降低某些過分高質量原材料的檔次，以節(jié)省生產成本。對季節(jié)性滯銷貨品應及時降價清倉，用新貨補充原有空缺。，應控制好經營成本，規(guī)劃好進貨策略,本企業(yè)應該比同行更早采取行動，在培養(yǎng)人才和技術研發(fā)方面多投入些資金，派遣企業(yè)骨干技術人員去國外學習，在此基礎上研發(fā)自己的新技術。另一種情況是，進入的人不強，不久就不得不退出。l Matching strengths to opportunities/converting weaknesses and threats1. More people into this industry, may have two results, one kind is to enter the person is very strong, survive, and defeated the many petitors, and thus, the enterprise a lot less petitors. This is another case, enter the person is not strong, soon had to quit.2. Technology lack not allow to ignore. The enterprise should take action earlier than our petitors in cultivating talents and technology research and development input some more money, sending enterprise backbone personnel to study abroad, and based on this, develop their own new technology. those ageing equipme