麥肯錫在線案例學(xué)習(xí)指導(dǎo)(英文版)(參考版)
2025-04-20 13:10本頁面
【正文】 We will examine additional methods for attracting more applications from our current campuses (., referrals, clubs) in addition to assessing the impact of improved messaging on campus 。 After looking at levers to increase total applicants, we will be analyzing opportunities to improve the offer rate (., ensure we39。 The costperhire varies dramatically from school to school. This suggests that there may be opportunities to reduce costs in certain places or reallocate resources more efficiently NEXT STEPS Increasing blanket advertising is ineffective and costly, but changing the advertising message on some campuses could increase applicants significantly without increasing costs. At one of the campuses we39。d consider ourselves to be very early in the overall project at this point in the case, we do want to be able to share our current perspective. The ideal answer would include the following points: FINDINGS s no difference between the costs of each message, what can you tell me from this information? School% of Type A Students% of Type B StudentsRecruiting Message Used on CampusUniversity 180%20%Pathway to LeadershipUniversity 248%52%See the WorldUniversity 370%30%Pathway to LeadershipUniversity 460%40%See the WorldA: According to these numbers, the client should use the Pathway to Leadership message across all four universities. The See the World message is preferable only if more than 80% of the students at a given university are of type B.Helpful TipAn even more insightful response would mention that the ultimate answer depends on the cost of each message, whether the cost increases depending on the number of students at the campus, and how interested we are in students of Type A vs. Type B (., will one type be more likely than the other to get an offer and to be successful on the job). One could imagine using both messages on some campuses if the additional cost were justified by the resulting increase in hires.Question7University 4 graduates 1,000 seniors each year.Q7: How many new candidates might be generated by changing the recruiting message at University 4 to Pathway to Leadership? A: The answer is 20 candidates (., an increase of over 100%). Number of each type of student at University 4:1,000 seniors x 60% = 600 Type A students1,000 seniors x 40% = 400 Type B students Candidates attracted be See the World message:(1% x 600) + (3% x 400) = 18 candidates Candidates attracted by Pathway to Leadership message:(5% x 600) + (2% x 400) = 38 candidates Increase in candidates resulting from change in message:38 18 = 20 more candidates (an increase of over 100%)Question8Q8: What sort of next steps should we tell our client we39。s say we39。s a long list of possible ideas. Addi
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