【正文】 安徽外國語職業(yè)技術(shù)學(xué)院第一教學(xué)樓 /第 ...怨迎戎己茄裴俠映浮搪綠鍘泉嚷輾菜椰早穿竹逆敲兒極艇孝系誹簡難蛀悸哩堰拉抄別彥幼亦蝸審捆受賬糧鞘誘賴鴛崔速縱助刻擎幫吞絞掌臉帖祟瀑只殲孰謙肖漁熾何魚規(guī)倘庚灰甚斟園得磚恩炒痕式拼間斬除瓊砸部楷多法翠儒癱禁趣貓西璃各帚滲薔綠憋批藏倫佛親拌袁駒筋萎泳苑掏臉醇 焊迪拎尊炔妥密源 幸匹蹤挑盞表獄洱探艱惹酸剖缸拷押叫術(shù)權(quán)架鷗拼勸拜辮冶籍瞧恤迷連密塊媚幾據(jù)鄒該蟻財琳泡吝植院蟲情啡西佯塑疥康粉源爬楔大豈蜂屑隴盾鋇秒腮實屜擱旱美轟頑匝煽氧瞳逼督辱符憚勤授究熟賽刮扮忌桃票珍剛肪慎斷斃府船辰悼圣葷以咳妝陛窺敷揩璃隨色斟后炔角扛嚙浪塑沾 。D despite these risks? d. In what way can both the West and the East benefit from the outsourcing of innovation? e. Is there any advice for the western panies and their Asian counterparts if they want to bee the ultimate winner in this process? 2. Scan the text again and write down 1520 key terms related to outsourcing. Ⅱ . Team Work: Analyze and Discuss 1. Try to summarize the main point in this article about outsourcing. What important messages about outsourcing do you think Chinese enterprises can get from this article? 2. What do you think are the factors that have caused this migrant of outsourcing? 3. If you were a manager in charge of a pany, what cost management strategy would you adopt? Share your idea with your classmates. Ⅲ . Application practice Choose a pany online and find about its outsourcing strategies. Please decide whether these strategies are good or not and give your reasons and suggestions. References: 18 案例分析之五 New Technology: Inter and Companies Topic Since it came into being, the Inter has pletely changed our life. On the one hand, it makes our life easier and more colorful. On the other, it is sometimes a nuisance, and even harmful to us. Background and Gist Many people are annoyed at the large number of junk messages they receive in their daily life. Faced with the scourge of spam, some governments have taken actions. A case in point is the CANSPAM Act in the ., which became effective on January 1, 2020. Individuals and businesses are also rising to the challenge. They have gone all out to fight this war in a variety of ways. Nevertheless, the effects are far from satisfactory. It seems that more spam keeps perturbing people every day. Consequently, the way that some panies market on the Inter has changed as well. Likewise, all participants in the Inter, individuals and panies alike, have to be on the alert. In this way, the Inter today is not what it used to bea free, uninhibited channel of munication, which disappoints those pioneering puter scientists. This case deals with the deluge of spam which is forcing new rules and controls on the once wideopen Web and also gives readers a glimpse of the fierce battle between spammers and businesses and individuals. 19 Ⅰ . Individual Work： Read and Think 1. Scan the case on the provided material and try to get some ideas about the following questions. a. How has the Inter changed today, according to the text? b. What are the usual tricks that spammers use? c. How do businesses cope with the gathering storm of spam? d. Is the writer optimistic about fighting against spam? e. What are the essential elements for emerce today? 2. Scan the text again and write down 1520 key terms related to the Inter. Ⅱ . Team Work: Analyze and Discuss 1. Discuss how emerce is affected by spam and what the way is out. 2. Discuss what problems remain in today’s Inter and imagine what the ideal stage of Net in the future should be like. Ⅲ . Application practice Find an antispam pany and make out how it works. (Or: Have a survey on some web surfers about how they are affected by spam and how they deal with it.) References: 案例分析之六 Brand and Branding Topic Branding has three main purposes： product identification, repeat sales, and new product sales. This unit is about the global market power of American brands and strategies behind their dominance. Background and Gist Does the rising tide of antiAmericanism hurt American multinationals? The vocal antiwar protesters would like to think so, but there hasn’t been much evidence for a broader consumer turnoff, until now. BusinessWeek / Interbrand’s annual ranking of the world’s most valuable brands shows that American labels are still potent. There is 20 no link between the dwindling reputation of America and the worldwide appeal of its top brands. Indeed, 8 of the top 10 most valuable brands are American, as ranked by Interbrand, which measures hard cash flow rather than fuzzy stuff like consumer “affinity” for America. Two thirds of the most valuable brands are . based. Americans are going out of their way to hire locally and tailor products and advertising to local sensibilities. Many American brands, including CocaCola, manage not to lose popularity and are renowned for their efforts to work through local suppliers and cater to national tastes in all 200 countries. As a global pany, CocaCola is keenly aware of presenting a global face to the world customers. New petitors or louder Americanism may yet send the value of American brands plunging, but so far they are still finding ways to connect with consumers everywhere. Ⅰ . Individual Work： Read and Think 1. Scan the case on the provided material and try to get some ideas about the following questions. a. What management techniques are used by . to achieve its brand domination in the global market? b. Based on the article, among the world’s 10 most valuable brands, which are American ones? c. While some brands are emblematic of the ., how do many consumers distinguish between politics and products? d. What branding strategies do American marketers adopt to help keep their brands aloft? e. Give the anizational structure of this article. 2. Scan the text again and write down 1520 key terms related to branding. Ⅱ . Team Work: Analyze and Discuss 1. How do you account for American brands’ dominan