【正文】 L global crisis involving its contact lens solution, which spanned across 13 markets in Asia Pacific. She has also assisted in managing issues for corporate and healthcare clients, and is an experienced media trainer for clients such as GSK, Motorola and HP. Other clients that Amy has worked with include KerznerCapitaland Integrated Resorts, Nokia Asia Pacific, Nu Skin Enterprises Singapore and GAC Group. 。 Lomb (Bamp。 Saatchi, London. Bronwen is a member of the CIPR, has a degree in French and Spanish and is a Triathlon petitor. 50 TerriHelen Gaynor Managing Director, Australia/NZ TerriHelen has over 25 years international experience in strategic munication in both the public and private sectors. TerriHelen began her career in the Commonwealth Government sector. She worked for 10 years in the areas of policy development, munication and training and development for various government agencies in Australia, including the Federal Minister for Health. TH also developed national and munitybased AIDS awareness programs. She consulted for 10 years in Asia in the Aids Foundation Board developing and implementing internal and external munication programs for clients in Hong Kong, the PRC, Singapore, Malaysia, Taiwan, Korea, Japan, the Philippines and Indonesia. Since returning to Australia her clients have included Department of Health and Ageing, Department of Education, Employment and Workplace Relations (DEEWR), IBA, SEEK, Mortgage Choice, the ATO, Department of Infrastructure, DCITA, Department of Environment and Heritage, MBF, Mortgage Choice, NSW Department of Housing, ING Investment Management, OPTUS, Tasmanian Salmon Growers Association, Philips, Lucent Technologies, Macquarie University, KPMG, Deutsche Bank, Macquarie Bank, Wolters Kluwer Health and Clinuvel. TerriHelen is a Director of the Canadian Chamber of Commerce, a member of the Australian Institute of Company Directors (AICD), International Association of Business Communicators (IABC), Australia Investor Relations Institute (ARIA), The Reputation Institute, National Investor Relations Institute (NIRI) and The American Society for Training and Development (ASTD). 51 Amy Kong Senior Account Manager, Asia Amy Kong has nearly 10 years of inhouse and public relations consultancy experience in healthcare, corporate, crisis amp。K?s Marms practice group where her brief was to bring a new focus on creativity and innovation to the division. Bronwen also spent four years at Ketchum as Director of Consumer Lifestyle and subsequently Lifestyle amp。G, Warner Home Entertainment, The British Army, HM Government, Carlsberg, Unicef, NSPCC and Lloyds TSB. Bronwen has advised clients in many different areas – from influencer campaigns to talent management and education. Prior to joining MSamp。 Drink division in London, developing strategies for panies and brands such as Nestle, Coke and Courvoisier. Her contribution to your MSamp。L?s European work to identify new opportunities across the entire range of practice areas. Bronwen synchronizes talent and systems across our European work to give potential clients the best and most powerfully integrated response to their brief. Bronwen was previously head of MSamp。 Advocacy Relations, has more than 20 years experience in the healthcare munications field. At MSamp。L, Wendy was Vice President of Marketing for Planned Parenthood Federation of America (PPFA). In this role, she expanded and diversified PPFA?s revenue sources by targeting new and broadening current markets, developing new products and bolstering the marketing initiatives of Planned Parenthood?s 1,000 health centers. Prior to PPFA, Wendy was Vice President of Marketing for the National League for Healthcare, the accrediting body overseeing quality initiatives in nursing and education. Wendy?s education includes a master?s degree and study abroad in London. 48 Judith Cranford Head of Healthcare amp。L work and its parent pany, the Publicis Groupe. She is also a member of MSamp。L), one of the world39。L/Los Angeles, where his clients included Nestle, Nike, General Motors, Procter amp。 Johnson, Underwriters Laboratories, CocaCola, SPX Corporation, Huawei, Dow, Beam Global Spirits amp。L Team 46 Glenn Osaki President, Asia A 23year veteran of MSamp。B Projects on Demand= Priced On Demand (. Media training, Crisis escalation, CSR and Ad hoc Projects trial results Tier markets against a set criteria agreed with Abbott A,B,C,D Markets 39 MEASUREABLE OUTCOMES ? Achieve existing objectives of the four munications pillars in AAACE region ? Support existing local market objectives ? Increase adoption of global priorities in AAACE market programs (measured through local program evaluation) ? Consistent strategy, branding, messages and audience engagement ? Improved response time locally and globally ? 24x7 access to key information, resources for synergy ? Build increased capability within local market teams with sharing amp。 Measurement 38 Estimated Annual Budget Based on Ratio of 20 Countries Core Program Across All Markets A,B,C,D US$4,500 retainer x 20 markets x 12 months= US$1,080,000 Coordination Cost Estimate US$360,800 (Divided by three key hubs) 240 Regional Hubs Agency liaison Abbott local office liaison Central Strategy Hub Liaison with Abbott HQ Abbott HQ liaison with Central Strategy Hub Crisis/ Issues Communications Media Monitoring amp。 View 36 ? Tactics that Work ? The Basics – Toolkits, brochures, posters, powerpoint presentations and newsletters, etc. ? Face To Face – Forums – Tell The Senior Management – Webcast, town hall meetings (intra site) – Values amp。 Crisis Manag