企業(yè)應用電子商務的趨勢(參考版)
2024-10-16 12:08本頁面
【正文】 Lotus), UMS, corporate stores ? (Empowerment) Phase II: eLearning, EIP (Enterprise Information Portal) ? (Moblity amp。 ? 網(wǎng)路與電腦化，有利於較大規(guī)模經(jīng)營者。企業(yè)應用電子商務的趨勢 張耀仁 Chief Scientist，蕃薯藤數(shù)位科技 簡歷 ? 張耀仁 ? Chief Scientist，蕃薯藤數(shù)位科技（ 2020/1) ? IBM亞太區(qū)電子商務資深顧問 (19972020/1) ? 中原大學電子系所專任副教授 (19952020/1) ? 電子商務著作 – 電子商務系統(tǒng)，高立出版， 1998/11 初版，2020/3， 二版二刷 Make it Service Company instead of Marketing Company ? Customer Retention amp。 Customer Acquisition – focus on longterm customer relation rather than marketing (wallet share vs. market share) – deliver service based on customer value – beauty of subscription At YAM, acquiring a major Information Service customer takes 3 to 9 months. Know what Inter can do best for you ? B2C (Online retailing) – Back to College ? CRM (Customer Retention) – Cost Real Money Click and Mortar enhance the business with Inter tech ? Bank, Insurance Company (Subscription Type Service) – Consolidate billing, transaction record – Targetted Promotion ? Book Store, Travel Agency, Stock Trading (Information Centric Service) – Information Service, Membership, Incentive Program Click and Mortar (Cont.) ? Chain Store, Retailor (Logistics Type Service) – QR/ECR, SCM ? Manufacturing, OEM – Virtual Factory BtoC Survival Games ? Financial, Travel Agency/Ticketing, Book Distribution
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