【正文】 employers ? For employers: Expand geographic reach of search, lower cost, and result in faster hiring decisions ? For job seekers: Make resumes more widely seen, and provides a variety of related jobhunting services such as skills assessment, personality assessment, resume writing, interview tips, and notification of potential positions ? For all parties, enables establishment of market prices and terms (online national marketplace) Copyright 169。 2020 Pearson Education, Inc. Online Career Services ? Top sites generate over $1 billion annually ? Three main players: CareerBuilder, Monster, HotJobs ? Traditional recruitment: ? Classified, print ads, career expos, oncampus recruitment, staffing firms, internal referral programs ? Online recruiting ? More efficient, costeffective, reduces total timetohire ? Enables job hunters to more easily distribute resumes while conducting job searches ? Ideally suited for Web due to informationintense nature of process Slide 948 Copyright 169。 2020 Pearson Education, Inc. Slide 1146 Online Travel Industry Dynamics ? Competition among online providers is intense and pricing is transparent, so the battle must be won in other areas: ? Technology – such as searching ability ? Ease of use ? Array of offerings ? remains the biggest online service ? Travel Aggregators have emerged such as which search through other sites and pare offerings and which provides robust information as well ? The Airlines themselves, such as are going after the online customer, trying to sell the same seat as the travel sites such as Expedia, Orbitz, and Travelocity Copyright 169。 2020 Pearson Education, Inc. Online Travel Services Revenues Slide 944 SOURCE: eMarketer, 2020, 2020, 2020b. Figure , Page 622 Copyright 169。 document) requirements ? Major impact is influencing of purchases offline – research on prices, neighborhoods, schools, and related services such as mortgages and moving Ex: Copyright 169。 Property/ Casualty (fire, homeowners, renters, hurricane, vacation) Challenges to online usage: ? Inperson inspection often required ? Complexity in product offerings and situations ? Regulation is bystate and licenses to operate required Segment Specifics: ? Term life insurance has succeeded (less plex), resulting in lower prices to consumers ? Auto – web used for research extensively + quotes ? Homeowners – can get quotes (shop around easily) Copyright 169。 authors’ estimates. Copyright 169。 2020 Pearson Education, Inc. Slide 1140 Online Mortgage Originations as Percentage of Total Mortgages Figure , Page 642 SOURCE: Based on data from ELoan, 2020。 used by Merrill Lynch, Citigroup, Chase, and others ? Raises issues about privacy and control of personal data, security, etc. Copyright 169。 2020 Pearson Education, Inc. Slide 1137 3. Financial Portals Websites which provide parison shopping services, independent financial advice and financial planning ? Examples: Yahoo! Finance, , MSN Money, AOL’s Money and Finance channel ? Generally don’t offer financial services ? Revenue mostly via advertising Copyright 169。 2020 Pearson Education, Inc. Slide 1135 Emerce in Action: E*Trade E*Trade has million online customers and $160B in managed assets. How do you build a business this large with no bricks?! 1. Offer transaction costs WAY below traditional brokers 2. Acquire other panies like wild 3. Build brand equity via unique marketing E*Trade Commercials M Copyright 169。 authors’ estimates. Copyright 169。 2020 Pearson Education, Inc. Slide 1132 1. Online Banking ? About 105 million people in the . use online ba