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Pearson Education Ltd 20xx Key Points (2) ? Ethical stance – Corporate social responsibility ? Culture – Levels of cultural frames of reference – Layers of values, beliefs, behaviours and takenforgranted assumptions – Cultural web ? Communication of anisational purposes – Values, mission, objectives 。 Pearson Education Ltd 20xx Communicating Organisational Purposes ? Corporate Values – Core values, the principles guiding actions ? Vision/Mission – Statement of overriding direction and purpose of anisation ? Objectives – Statement of specific outes to be achieved ? Financial, marketbased ? Sometimes measurable ? Relevant Exploring Corporate Strategy, Seventh Edition, 169。 Pearson Education Ltd 20xx The Cultural Web: some useful questions Exhibit Exploring Corporate Strategy, Seventh Edition, 169。 Pearson Education Ltd 20xx Organisational Culture Exhibit Exploring Corporate Strategy, Seventh Edition, 169。 Pearson Education Ltd 20xx Organisational Field ? Organisations within a field have: – Common business environment – Common norms and values – Shared set of assumptions ? A recipe of anisational purpose amp。 Pearson Education Ltd 20xx Organisational Culture “The basic assumptions and beliefs that are shared by members of an anisation, that operate unconsciously and define in a basic takenforgranted fashion an anisation’s view of itself and its environment” Schein 1997 Exploring Corporate Strategy, Seventh Edition, 169。 Pearson Education Ltd 20xx Some questions of corporate social responsibility Exhibit Exploring Corporate Strategy, Seventh Edition, 169。 Pearson Education Ltd 20xx Four Possible Ethical Stances Exhibit Exploring Corporate Strategy, Seventh Edition, 169。 Pearson Education Ltd 20xx Indicators of Power Within anisations External stakeholders Status Status Claim on resources Resource dependence Representation Negotiating arrangements Symbols Symbols Exploring Corporate Strategy, Seventh Edition, 169。 Pearson Education Ltd 20xx Sources and indicators of power Exhibit Exploring Corporate Strategy, Seventh Edition, 169。 Pearson Education Ltd 20xx Stakeholder Mapping: the Power/Interest Matrix Exhibit Source: Adapted from A. Mendelow, Proceedings of the Second International Conference on Information Systems, Cambridge, MA, 1991. Exploring Co