電大市場(chǎng)調(diào)查與預(yù)測(cè)期末總復(fù)習(xí)重點(diǎn)考試資料小抄匯總(參考版)
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【正文】 s Film Festival Award in 1989. McDull【麥兜】 McDull is a cartoon pig character that was created in Hong Kong by Alice Mak and Brian Tse. Although McDull made his first appearances as a supporting character in the McMug ics, McDull has since bee a central character in his own right, attracting a huge following in Hong Kong. The first McDull movie McMug Story My Life as McDull documented his life and the relationship between him and his McMug Story My Life as McDull is also being translated into French and shown in France. In this version, Mak Bing is the mother of McDull, not his father.. 。s death. Through bravery and wit, Nezha finally broke into the underwater palace and successfully defeated him. The film shows various kinds of attractive sceneries and the traditional culture of China, such as spectacular mountains, elegant sea waves and exquisite ancient Chinese clothes. It has received a variety of awards. Havoc in Heaven The story of Havoc in Heaven（ Chinese: 大鬧天宮） is based on the earliest chapters of the classic story Journey to the West. The main character is Sun Wukong, aka the Monkey King, who rebels against the Jade Emperor of heaven. The stylized animation and drums and percussion acpaniment used in this film are heavily influenced by Beijing Opera traditions. The name of the movie became a colloquialism in the Chinese language to describe someone making a mess. Regardless that it was an animated film, it still became one of the most influential films in all of Asia. Countless cartoon adaptations that followed have reused the same classic story Journey to the West, yet many consider this 1964 iteration to be the most original, fitting and memorable, The Golden Monkey Defeats a Demon【金猴降妖】 The Golden Monkey Defeats a Demon (Chinese: 金猴降妖 ), also referred as The Monkey King Conquers the Demon, is adapted from chapters of the Chinese classics Journey to the West, or Monkey in the Western world. The fiveepisode animation series tells the story of Monkey King Sun Wukong, who followed Monk Xuan Zang39。s natural scenery. Pleasant Goat and Big Big Wolf【喜洋洋與灰太狼】 Pleasant Goat and Big Big Wolf (Chinese:喜羊羊與灰 太狼 ) is a Chinese animated television series. The show is about a group of goats living on the Green Pasture, and the story revolves around a clumsy wolf who wants to eat them. It is a popular domestic animation series and has been adapted into movies. Nezha Conquers the Dragon King（ Chinese: 哪吒鬧海） is an outstanding animation issued by the Ministry of Culture in 1979 and is based on an episode from the Chinese mythological novel Fengshen Yanyi. A mother gave birth to a ball of flesh shaped like a lotus bud. The father, Li Jing, chopped open the ball, and beautiful boy, Nezha, sprung out. One day, when Nezha was seven years old, he went to the nearby seashore for a swim and killed the third son of the Dragon King who was persecuting local residents. The story primarily revolves around the Dragon King39。s contents on the stone wall of a white cloud cave in the mountains. He was then punished with guarding the book for life by the jade emperor for breaking heaven39。s real name was Nasreddin. He was wise and witty and, more importantly, he had the courage to resist the exploitation of noblemen. He was also full of passion and tried his best to help poor people. Adventure of Shuke and Beita【舒克與貝塔】 Adventure of Shuke and Beita (Chinese: 舒克和貝塔 ) is a classic animation by Zheng Yuanjie, who is known as King of Fairy Tales in China. Shuke and Beita are two mice who don39。 violence, and lack of suitability for children39。s animation outpouring that are not to be missed. Let39。（ √ ） 10—— 10 請(qǐng)您刪除一下內(nèi)容， O(∩ _∩ )O 謝謝?。?！【 China39。（ ）可能性 專(zhuān)家小組法采用的是 “ 面對(duì)面 ” 的調(diào)查形式。 A．比較節(jié)省費(fèi)用 B．應(yīng)用面廣 C．不受心理干擾 D．能夠發(fā)揮集體智慧 E．預(yù)測(cè)結(jié)果客觀準(zhǔn)確 三 、判斷改錯(cuò)題 定性市場(chǎng)預(yù)測(cè)法與定量市場(chǎng)預(yù)測(cè)法的預(yù)測(cè)依據(jù)是不同的。 （注：參見(jiàn)網(wǎng)上內(nèi)容） 9—— 10 A．控制性 B．反饋性 C．程序性 D．量化性 E．匿名性 專(zhuān)家會(huì)議法的優(yōu)點(diǎn)包括 ( ABD )。 A．每次實(shí)踐必須在相同的條件下進(jìn)行 B．要反復(fù)進(jìn)行多次實(shí)踐 C．不同人對(duì)同一實(shí)踐的概率認(rèn)識(shí)不同 D．概率數(shù)值本身是不確定的 E．概率數(shù)值的正確性難于核對(duì) 下列預(yù)測(cè)方法中，屬于調(diào)查研究預(yù)測(cè)法的有 ( ABE )。 A．主觀概率 B．客觀概率 C．長(zhǎng)期趨勢(shì) D．?dāng)U散指數(shù) 二、 多項(xiàng)選擇 客觀概率的基本特點(diǎn)是 ( AB )。（ √ ） 市場(chǎng)預(yù)測(cè)中預(yù)測(cè)誤差的測(cè)定，是根據(jù)市場(chǎng)現(xiàn)象 預(yù)測(cè)期 內(nèi)理論值與實(shí)際值之間的離差來(lái)計(jì)算的。（ ）空間范圍 定性市場(chǎng)預(yù)測(cè)法和定量市場(chǎng)預(yù)測(cè)法的主要區(qū)別是 定性預(yù)測(cè)法只預(yù)測(cè)市場(chǎng)發(fā)展趨勢(shì)不必測(cè)算預(yù)測(cè)值 。（ ）市場(chǎng)供應(yīng)量和需求量 近期 市場(chǎng)預(yù)測(cè)一般是指 5年之內(nèi)的市場(chǎng)預(yù)測(cè)。 而決定的。 A．短期市場(chǎng)預(yù)測(cè) B．近期市場(chǎng)預(yù)測(cè) C．中期市場(chǎng)預(yù)測(cè) D．長(zhǎng)期市場(chǎng)預(yù)測(cè) E．經(jīng)常性市場(chǎng)預(yù)測(cè) 造成市場(chǎng)預(yù)測(cè)不準(zhǔn)確的原因有 ( ABE )。（ ）數(shù)值分配量表 被調(diào)查者在填寫(xiě)數(shù)值分配量表時(shí)，必須使被分配的各數(shù)值之和等于總數(shù)值。（ ）認(rèn)識(shí) 實(shí)驗(yàn)組與對(duì)照組對(duì)比實(shí)驗(yàn)的實(shí)驗(yàn)效果為： （ Yn－ Yo）－（ Xn－ Xo） （ ） Yn－ Xn （或?qū)ⅰ皩?shí)驗(yàn)組與對(duì)照組對(duì)比實(shí)驗(yàn)”改為“ 實(shí)驗(yàn)組與對(duì)照組前后對(duì)比實(shí)驗(yàn)”） 由于實(shí)驗(yàn)調(diào)查具有 科學(xué)性 ，因而實(shí)驗(yàn)結(jié)論具有較高的準(zhǔn)確性和較大的說(shuō)服力（）可重復(fù)性 實(shí)驗(yàn)調(diào)查法能夠揭示或確立市場(chǎng)現(xiàn)象之間的 數(shù)量關(guān)系 。 A．有利于探索解決市場(chǎng)問(wèn)題的具體途徑和方法 B．能夠揭示或確立市場(chǎng)現(xiàn)象之間的相關(guān)關(guān)系 C．由于 實(shí)驗(yàn)調(diào)查具有可重復(fù)性，因而實(shí)驗(yàn)結(jié)論具有較高的準(zhǔn)確性和較大的說(shuō)服力 D．能夠?qū)?shí)驗(yàn)過(guò)程進(jìn)
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