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s Film Festival Award in 1989. McDull【麥兜】 McDull is a cartoon pig character that was created in Hong Kong by Alice Mak and Brian Tse. Although McDull made his first appearances as a supporting character in the McMug ics, McDull has since bee a central character in his own right, attracting a huge following in Hong Kong. The first McDull movie McMug Story My Life as McDull documented his life and the relationship between him and his McMug Story My Life as McDull is also being translated into French and shown in France. In this version, Mak Bing is the mother of McDull, not his father.. 。s death. Through bravery and wit, Nezha finally broke into the underwater palace and successfully defeated him. The film shows various kinds of attractive sceneries and the traditional culture of China, such as spectacular mountains, elegant sea waves and exquisite ancient Chinese clothes. It has received a variety of awards. Havoc in Heaven The story of Havoc in Heaven( Chinese: 大鬧天宮) is based on the earliest chapters of the classic story Journey to the West. The main character is Sun Wukong, aka the Monkey King, who rebels against the Jade Emperor of heaven. The stylized animation and drums and percussion acpaniment used in this film are heavily influenced by Beijing Opera traditions. The name of the movie became a colloquialism in the Chinese language to describe someone making a mess. Regardless that it was an animated film, it still became one of the most influential films in all of Asia. Countless cartoon adaptations that followed have reused the same classic story Journey to the West, yet many consider this 1964 iteration to be the most original, fitting and memorable, The Golden Monkey Defeats a Demon【金猴降妖】 The Golden Monkey Defeats a Demon (Chinese: 金猴降妖 ), also referred as The Monkey King Conquers the Demon, is adapted from chapters of the Chinese classics Journey to the West, or Monkey in the Western world. The fiveepisode animation series tells the story of Monkey King Sun Wukong, who followed Monk Xuan Zang39。s natural scenery. Pleasant Goat and Big Big Wolf【喜洋洋與灰太狼】 Pleasant Goat and Big Big Wolf (Chinese:喜羊羊與灰 太狼 ) is a Chinese animated television series. The show is about a group of goats living on the Green Pasture, and the story revolves around a clumsy wolf who wants to eat them. It is a popular domestic animation series and has been adapted into movies. Nezha Conquers the Dragon King ( Chinese: 哪吒鬧海) is an outstanding animation issued by the Ministry of Culture in 1979 and is based on an episode from the Chinese mythological novel Fengshen Yanyi. A mother gave birth to a ball of flesh shaped like a lotus bud. The father, Li Jing, chopped open the ball, and beautiful boy, Nezha, sprung out. One day, when Nezha was seven years old, he went to the nearby seashore for a swim and killed the third son of the Dragon King who was persecuting local residents. The story primarily revolves around the Dragon King39。s contents on the stone wall of a white cloud cave in the mountains. He was then punished with guarding the book for life by the jade emperor for breaking heaven39。s real name was Nasreddin. He was wise and witty and, more importantly, he had the courage to resist the exploitation of noblemen. He was also full of passion and tried his best to help poor people. Adventure of Shuke and Beita【舒克與貝塔】 Adventure of Shuke and Beita (Chinese: 舒克和貝塔 ) is a classic animation by Zheng Yuanjie, who is known as King of Fairy Tales in China. Shuke and Beita are two mice who don39。 violence, and lack of suitability for children39。s animation outpouring that are not to be missed. Let39。 (略) 請您刪除一下內(nèi)容, O(∩ _∩ )O謝謝?。。 ?China39。 作品題(共 1 道試題,共 20 分。而我國正在修訂的廣告法,將明確這類“其他廣告人”的責任。 廣告對企業(yè)經(jīng)營的影響和作用 廣告作為商品經(jīng)濟的產(chǎn)物,無疑正日益在搞活經(jīng)濟的舞臺上,扮演著越來越重要的角色,其作用集中表現(xiàn)為以下幾個方面 1)傳遞信息,溝通產(chǎn)需 ( 2)激發(fā)需求,增加銷售 ( 3)造就競爭強勢,幫助企業(yè)良性發(fā)展 ( 4)介紹知識,指導消費 ( 5)促進品牌忠誠,增加彈性價格空間( 6)五、豐富生活,陶冶情操 廣告的作用在于創(chuàng)新吸引消費者、樹立形象、樹立品牌、增加知名度、信譽忠誠度、刺激消費 近年來,在國內(nèi)個人代言廣告的現(xiàn)象已十分普遍,其 中一些名人代言虛假廣告引起了公眾和輿論的強烈譴責。 提示: 可綜合運用所學的廣告學理論知識進行思考并得出結論。 受嚴格規(guī)定的限制,明星們也不敢隨便什么廣告都接,如果代言了虛假廣告,身敗名裂不說,還可能遭受牢獄之災。買家對一個品牌的認知往往是經(jīng)過一番積累的,并非一張明星代言人的臉孔便能讓他們“頭腦發(fā)熱”。這個觀點在歐洲人中具有一定的代表性。 “誰當企業(yè)的代言人并不重要,我看重的是產(chǎn)品本身的質(zhì)量與價位。) 1. 閱讀下面的報道,聯(lián)系時下明星拍廣告的現(xiàn)實,談談你的想法。 ( 3)某一種產(chǎn)品的新的品質(zhì)改善或某一種新的產(chǎn)品開始上市時,由于消費者不了解或其他人文背景原因,該種改善的品質(zhì)或新 產(chǎn)品可能會遭到冷遇甚至遭到顧客的拒絕。面對