【正文】 s business model, emphasized that it is the skin care products in order to avoid the French cosmetics (perfume) of the siege. Fifth, the use of celebrities to brand as a guarantee and strengthen the brand publicity. Nike can refer to the United States pany employs Basketball star Michael Jordan wearing their movement in the European market and publicize the marketing mode. Sixth, the joint brand. Use two or more brands (such as Jianlibao and the Chinese women39。s enterprises launched very cola to keep their products associated with foreign cola, in the eyes of consumers associate create impulse purchase and establish a good image. Fourth, to redefine brand image, to avoid petition between similar products conflict. If we can draw on Japan39。s charisma. Indeed, brand design must conform to the changes in the market has been continuously enriched and innovation, which is brand petition to win the weapon. multibrand petition means Most of China39。 foster new products, brand。 highly sophisticated product development, cultivate brand. The strategy, brand strength to grow and expand market share, establish a brand image. Of course, a good brand is the market of consumers recognized the results, instead blowing of work, enhance brand petitiveness not only in the advertising business, is a firstclass, but also in the quality of products, technical performance, style shapes, and aftersales service, trademark design aspects are firstclass. Brand positioning, Training consumer brand preference and brand loyalty Brand image of the 畢 業(yè) 論 文 論 文 網(wǎng) industries or no value, such as the Pepsi is a kind of carbonated beverages, This brand extension of up to the food industry, and then extend out, and its value can not transfer. Brand is the petitiveness of the overall performance. Brand preference and brand loyalty is established brand to establish the premise that this is not an easy thing, It enterprises need a good market credibility and ethics as a guarantee, while maintaining the right of consumers AAU (consumer to the brand famous Awareness, Attitude attitude, the use of state Usage, the initials) tracking adjustment capability. Therefore, the establishment of customer information feedback system, continuing to collect changes in consumer preferences, customer brand. to provide consumers with personalized service, it bees a very necessary. Enterprise customers on the brand loyalty is a longterm cumulative result is not a short time. CocaCola brands establish a hundred years of history, the image of the Marlboro swept the globe for more than 40 years. Enterprises have benefited from the implementation of the longterm marketing strategy results. Consumer brands to the profound impression only after long line marketing activities, create a satisfactory and acceptable. Design brand follow the law, pay attention to bran Guangzhou Kit silver toothpaste plant to 2 million lowpriced brand will be transferred to the joint venture, etc. [4]. This is an outstanding example of the horrible consequences of today has bee increasingly apparent the loss of their own brand enterprises, products and intellectual property, petitiveness of the national industry, where does it go? 3. Brand Strategy Brand Strategy overall enterprise strategy is an important ponent part, and the implementation of brand strategy is the ability to enhance the petitiveness of its products in the inevitable choice. Adapt to the current market opening, Brand Strategy, Marketing is a work of the urgent tasks. establishing the correct brand awareness of petition and strive to improve the petitiveness of Bran With the opening up of international and the acceleration of the process, China has entered the era of brand petition, the creation of brand, brand publicity. brand protection, brand development, and follow the road of brand has formed a consensus. But brand growth is not a simple one riding off task, but a longterm project, need overall planning, the overall consideration. In connection with the reality of China39。s enterprises in accordance with its own conditions and characteristics, the analysis of the market environment on the basis of develop brand strategy, brand implementation projects, including the development of petitive products, consolidating brand。s current 10,000 over 20 threecapital enterprises, 90% of the joint venture in the use of foreign brand。 Once the scale enterprises formed a wellknown brand on the establishment of a naturally。 good brand is painting a satisfactory visual signs it。s life lies in innovation. Not with the changing market demands, the shift in consumer preference, in a timely manner to improve existing products transformation redesign the image of our brand enterprises generally the main reason for innovation. Brand Development Strategy Mistakes Exist Brand Development Strategy is a business management, need science business ideas and the operation of superb skills, However, many domestic enterprises brand planning in this regard was especially poor and rich, affected the enterprise39。 Foreign panies have shifted brand development intrinsic value. Brand stressed that the effect of the proliferation of products, and industrial anization polymerization effect, in o