跨文化消費(fèi)者行為cross-culturalconsumerbehaviou(參考版)
2025-05-16 13:03本頁面
【正文】 Chapter 4 Crosscultural consumer behaviour introduction ? In this chapter we will looking with other eyes and move to question the crosscultural transposability of consumer behaviour theories. Culture and consumer behaviour the influence of major cultural traits on consumer behaviour. Ⅰ . Hierarchies of needs, which shape demand across product categories. 1. Maslow’ s theory 1) physiological needs are at the lowest level 2) safety needs emerge when physiological needs are satisfied 3) social needs, which include friendship and love relationships 4) esteem is strongly supported by statusimproving goods. 5) the need for selfactualization, enpassing the development of one’ s own personality. 2. the satisfaction of our needs were influenced by the level of economic development.
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