【正文】 八、仙鶴農(nóng)業(yè)公園 ...................................................................................................................................................................... 33 開發(fā)現(xiàn)狀 ............................................................................................................................................................................ 33 建設(shè)要點 ............................................................................................................................................................................ 33 第九章 旅游形象策劃與市場開拓 ............................................................................................................................................... 34 一、旅游形象定位分析 ............................................................................................................................................................. 34 文脈及其形象感知分析 ................................................................................................................................................... 34 翁源旅游形象問題診斷 ................................................................................................................................................... 34 二、形象定位和形象口號 .......................................................................................................................................................... 34 形象定位 ............................................................................................................................................................................ 34 旅游形象宣傳口號設(shè)計 ................................................................................................................................................... 34 三、旅游客源市場定位 .............................................................................................................................................................. 35 基礎(chǔ)市場 —— 廣州、韶關(guān)等周邊市場 .......................................................................................................................... 35 核心市場 —— 大珠三角市場、臺灣 .............................................................................................................................. 35 拓展市場 —— 其余市場 ................................................................................................................................................... 35 四、旅游市場規(guī)模預(yù)測 .............................................................................................................................................................. 35 規(guī)劃初期為高速增長階段（ 20202020 年） ............................................................................................................... 35 規(guī)劃中期為快速增長階段（ 20202020 年） ................................................................................................................ 35 規(guī)劃后期為平穩(wěn)發(fā)展階段（ 20202020 年） ............................................................................................................... 35 五、旅游市場營銷策略 .............................................................................................................................................................. 36 一般營銷策略 .................................................................................................................................................................... 36 主題文化節(jié)事活動 ............................................................................................................................................................ 36 第十章 旅游經(jīng)濟發(fā)展規(guī)劃 ............................................................................................................................................................ 38 一、 旅游產(chǎn)業(yè)發(fā)展背景分析 .................................................................................................................................................... 38 社會經(jīng)濟基礎(chǔ) .................................................................................................................................................................... 38 旅游產(chǎn)業(yè)發(fā)展 .................................................................................................................................................................... 38 市場需求 ............................................................................................................................................................................ 38 宏觀政策環(huán)境 .................................................................................................................................................................... 38 二、 旅游經(jīng)濟發(fā)展規(guī)劃 ............................................................................................................................................................ 38 旅游產(chǎn)業(yè)定位 .................................................................................................................................................................... 38 發(fā)展戰(zhàn)略 ............................................................................................................................................................................ 39 采取措施 ............................................................................................................................................................................ 39 三、旅游經(jīng)濟發(fā)展規(guī)模預(yù)測 ..................................................................................................................................................... 39 旅游人次 ............................................................................................................................................................................ 39 人均消費 ............................................................................................................................................................................ 39 國民經(jīng)濟發(fā)展?fàn)顩r ..........................................................................................................