【正文】 Increase marketing promotion investment, approximately for total sales volume 1% (4,500,000 Yuan). Strong selling period Continues selling period Selling out period 。 Competition estate factor。 And also leaves leeway for the behind merce clubhouse value promotion certain space。 2. In the promotion technique, should emphasize this project “the small family multipurpose multidimensional spaces” the concept. from 12 the product, this project has the multiple attributes, unifies the market, the work is opposite in the housing has many in this region may excavate the space。 At present the project peripheral trade mainly by along the street the store primarily, the area division is small, industry condition by the dining, the hardware decoration class majority, is opposite in this case market pattern looked the reference significance is not big, therefore in sample selection, enlargement sampling scope, mainly take some, largescale property bottom shop as reference. through above data, at present nearby this region area in 200400 square meter bottom shop selling price scope in 3000040000 Yuan/square meter， rents between 68 元 /square memter, the shop which can running restaurant the selling price are higher than those shops has limitation on restaurant. （二） Project SWOT analysis 1． S（ strength） 1) This project is located in the Changning area in the loop line, adjoins the CBD Hongqiao development zone as well as gubei developed area, the geographical position is superior. 2) project next to the main fast way Yenan road high structure, the inner rim high structure as well as the orbital transportation 3 lines, the transportation is convenient. 3) This project from Zhongshan Park business circle, Xujiahui business encircles 15 minute by cars, necessary consummates extremely. 4) This project close neighbor Tianshan park as well as the municipal administration green space, the landscape is certainly good. 5) Nearby this project east Chinese University, Shanghai Project Technology University, Shanghai Foreign trade Institute encirclement, of a scholar rich. 6) This project small family design, the portal frame construction, separable may gather, the suitable business lives suitably, the 6 customer adaptation surface is broad. 7) This project partial floor building store height is high, favors the product innovation, determines the final oute the market. 2． W（ weakness） 1) This project is located the Hongqiao development zone tectonic plate and between the Zhongshan Park merce tectonic plate, nontrue mainstream merce area. 2) Nearby this project transforms not yet pletes, the mercial atmosphere is bad, industry condition is unitary, this melts to the project itself mercial part on has in certain degree influence. 3． O（ opportunity） 1) The small family work prod