廣告媒介_媒體基本實(shí)戰(zhàn)技巧2-wenkub.com
2025-03-02 19:13 本頁(yè)面
【正文】 2023年 3月 上午 3時(shí) 55分 :55March 22, 2023 ? 1業(yè)余生活要有意義，不要越軌。 03:55:3303:55:3303:55Wednesday, March 22, 2023 ? 1知人者智，自知者明。 上午 3時(shí) 55分 33秒 上午 3時(shí) 55分 03:55: ? 楊柳散和風(fēng)，青山澹吾慮。 2023年 3月 22日星期三 上午 3時(shí) 55分 33秒 03:55: ? 1楚塞三湘接，荊門九派通。 03:55:3303:55:3303:553/22/2023 3:55:33 AM ? 1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。 2023年 3月 上午 3時(shí) 55分 :55March 22, 2023 ? 1行動(dòng)出成果，工作出財(cái)富。 03:55:3303:55:3303:55Wednesday, March 22, 2023 ? 1乍見翻疑夢(mèng)，相悲各問年。 上午 3時(shí) 55分 33秒 上午 3時(shí) 55分 03:55: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感 謝 您 的 下 載 觀 看 專家告訴 Ref: TN/MEDIA/JMEDIA1/ rc 40 ? 靜夜四無鄰，荒居舊業(yè)貧。 :55:3303:55:33March 22, 2023 ? 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 03:55:3303:55:3303:553/22/2023 3:55:33 AM ? 1越是沒有本領(lǐng)的就越加自命不凡。 2023年 3月 上午 3時(shí) 55分 :55March 22, 2023 ? 1少年十五二十時(shí)，步行奪得胡馬騎。 03:55:3303:55:3303:55Wednesday, March 22, 2023 ? 1不知香積寺，數(shù)里入云峰。 上午 3時(shí) 55分 33秒 上午 3時(shí) 55分 03:55: ? 沒有失敗，只有暫時(shí)停止成功！。 2023年 3月 22日星期三 上午 3時(shí) 55分 33秒 03:55: ? 1比不了得就不比，得不到的就不要。 03:55:3303:55:3303:553/22/2023 3:55:33 AM ? 1以我獨(dú)沈久，愧君相見頻。s 4,000 40% Others 1,000 10% Total 10,000 100% Ref: TN/MEDIA/JMEDIA1/ rc 13 GRP ? The sum of all the rating points Total number of exposures against a target audience expressed as a percent 1 GRP = 1 % of universe Don39。t look at audience duplication GRP is a measure of the heaviness of the campaign Other monly used terms : TRP (Target Rating Point) TARP (Target Audience Rating Point) Ref: TN/MEDIA/JMEDIA1/ rc 14 GRP ?Additive across programs Program Female 2039 TTV Evening News 25 CTV Drama Serials 20 CTS Foreign Film 20 65 GRPs ?Each of above shows achieved an individual rating and bined, the schedule delivered 65 GRP with an avg. rating of for a program in the schedule. Ref: TN/MEDIA/JMEDIA1/ rc 15 GI (Thousands) ? Thousands of viewers of a given program that are in your target audience, also known as impressions The summation of the number of people reached by the campaign. So, Thousands (impressions) = Rating x Universe Gross impressions, like GRP, is the sum of all the impressions, or (000) Program F2039 Universe Viewers (000) TTV News 20% 4,000,000 800,000 Ref: TN/MEDIA/JMEDIA1/ rc 16 CPR/CPP/CPRP ?Cost of a spot or total package delivered by the GRP received Used to measure rating points in relation to dollar investment Program Cost/10 GRP/F2039 CPR CTV News 30,000 15 2,000 Ref: TN/MEDIA/JMEDIA1/ rc 17 CPM(Cost per Thousands) ? Cost of a spot or total package divided by the thousands (000) of viewers in your target audience The dollar figure used to evaluate the relative costs of various media within selected audience Used to pare the efficiency of reaching your target among different programs or vehicle Media Vehicle Unit Cost F2039(000) CPM TV(Top 50 avg.) 90,000 $ MG (Top 10 avg.) 60,000 $ Ref: TN/MEDIA/JMEDIA1/ rc 18 HUT PUT ?The
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