【正文】
Intercultural Business Communication Professor Gao Zengan School of Economics and Management Southwest Jiaotong University Email: Chapter 1 Orientation to the Course An Opening Case ? Case Study: The Cocktail Party ? Pages 12 The Necessity of the Course ? Economic Globalization ? Diversified Workforce 時間 對國際市場的滲透程度 低 高 通過代理商或分銷商進口 通過自己的海外子公司進口 集成的全球采購 借助 IPO 本地采購 Going Global… Three Forms of Firms ? International Company