【正文】 Media Partners 216。 Kampala, Uganda **A Founding We Can! Intensive Community Site 39 Program Resources and Channels 40 We Can! Resources 186635WECAN 41 We Can! Materials ? We Can! Energize Our Community: Toolkit for Action ? Parent curriculum ? Community events 42 Youth Curricula ?Kids Club – Afterschool, summer day care setting for children (K5) contains three elements– curriculum, and PA and snack ponents. ? SMART Student Media Awareness to Reduce Television –3 or 4th grade classroom curriculum designed to reduce TV and video game usage. ?Eat, Think and Be Active – 10 lessons helping children (1113) understand the connections between media and health. 43 We Can! Materials ? We Can! Families Finding the Balance: A Parent Handbook ? English ? Spanish 44 Media and Consumer Outreach 45 Media and Consumer Outreach ? National and Local Media ? Public service announcements (print and radio) ? Media kits (press releases, media advisories) ? Launch announcements ? Matte articles ? Press releases for program milestones ? National Consumer Outreach ? Consumer Web site ? Media Partners 46 We Can! on the Web 47 Partnership Outreach 48 Over 20 National Partners! ? Over 20 National Partners Supporting Organizations have joined We Can! ? Continually in ongoing discussion with additional partners 216。 Baguio City and Manila, Philippines。 Athens, Greece。90s ? Contribution of calories from food awayfromhome went from 18% to 34% ? Away from home foods shown to be higher in fat and lower in fiber and calcium than home foods SOURCE: USDA data, Lin et al., AG Bull 750, 1999 9 % Change in Mean Intake from 197778 Beverages, Children 611 Years Old Carbonated soda Milk Fruit juice Fruit drinks SOURCE: L. Cleveland USDA。1 . Department of Health and Human Services National Institutes of Health National Heart, Lung, and Blood Institute National Institute of Diabetes and Digestive and Kidney Diseases National Institute of Child Health and Human Development A National ObesityPrevention Program Developed by the National Institutes of Health Your Logo Here National Cancer Institute 2 Flexible! Variety of settings A national education program targeting youth, ages 8–13, and their parents and caregivers in home and munity settings to meet the overall goal of preventing overweight and obesity. Turn key! Sciencebased program for the entire munity Fosters collaboration! 3 A National Collaboration ? We Can! is a collaborative effort of four Institutes within the National Institutes of Health (NIH): ? National Heart, Lung, and Blood Institute (NHLBI) ? National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) ? National Institute of Child Health and Human Development (NICHD) ? National Cancer Institute (NCI) 4 Why We Can! ? National trends and statistics show alarming changes in: ? Overweight and obesity rates ? Calorie intake ? Food and beverage consumption ? Television viewing 5 Percentage of . Children and Adolescents Who Are Overweight* 4 471619175171 7 .615115176024681012141618201 9 6 3 6 5 。 NFCS 197778 and WWEIA, NHANES 202302, 1 day 0% % increase % decrease 39% 54% 69% 137% 431261 2581091 9 7 7 7 8 2 0 0 1 0 2gramsM i l k S o d a10 % Change in Mean Intake from 197778 Other Foods, Children 611 Years Old Fried potato Savory grain snacks Grain mixed dishes Pizza SOURCE: L. Cleveland USDA。 Karamsad, India。 Barceloa, Bayamon, and San Juan, Puerto Rico (2 sites)。 Federal Partners 216。Corporate Partners 49 We Can! Partnerships ? The We Can! partnership goal is to work collaboratively with others to build synergy on preventive strategies and an array of outreach efforts. ? Through partnerships, we can most effectively leverage resources and channels to disseminate We Can! messages and materials to parents, caregivers, and youth ages 8–13. 50 Levels of Partner Commitment ? Organizations invited to participate as Partners or Supporting Organizations ? Partners ? Participate on a variety of fronts with a significant mitment of resources and activity ? Supporting Organizations ? Groups that are interested but unable to make as significant mitment 51 We Can! National Partners ? National partners ing on board to support We Can! and participate on a variety of fronts ? Provide resources: ? Support of program activities and materials development (printing, distribution, event sponsorship, etc.) ? Contacts and support to We Can! sites ? Disseminate We Can! messages via anizational munication channels (Web sites/Web links, newsletters, listservs, d。 Outreach Partners 216。 St. Thomas, Virgin Islands。 Saipan and Tinian, Northern Mariana Islands (2 sites)。 Ontario and Alberta, Canada。70s and mid 39。1 9 6 6 7 019711974197619801988199419992023202320232023202320232023A g e s 6 1 1A g e s 1 2 1 9* 95th percentile for BMI by age and sex based on 2023 CDC BMIforage growth charts **Data are from 196365 for children 611 years of age and from 196670 for adolescents 1217 years of age Source: National Center for Health Statistics 6 Trends in Overweight* for Children (219 Yrs) 05101520251 9 9 9 2 0 0 0 2 0 0 1 2 0 0 2 2 0 0 3 2 0 0 4 2 0 0 3 2 0 0 6A l l ( 2 1 9 Y r s) N o n H i sp a n i c W h i t e N o n H i sp a n i c B l a c k Me xi c a n A m e r i c a n *BMI≥95th percentile of BMIforage, 2023 CDC growth charts Source: NHANES 19992023 Ogden et al. JAMA 2023. % 7 Why the Increase? ? Multiple causes ?