【總結(jié)】Objectives?ServiceDefinitionsClassifications?HowServicesDifferGoods?ImprovingServiceDifferentiation,Quality,Productivity?ImprovingCustomerSupportServicesCategoriesof
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【總結(jié)】MarketingManagementUnderstandingConsumerBehaviorConsumerBehaviorDifferentTypesofBuyingMotivesDifferentBuyingRolesDeveloping7O'sFrameworkforUnderstandingConsumerBeh
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【總結(jié)】第一節(jié)旅行社市場(chǎng)營(yíng)銷概述?旅行社在旅游活動(dòng)中,既是旅游產(chǎn)品的組合者,又是旅游產(chǎn)品的銷售者。即旅行社一方面要預(yù)先規(guī)劃好各種旅游線路并把進(jìn)行旅游活動(dòng)所需的交通、住宿、飲食和游覽組合成旅游產(chǎn)品;另一方面,旅行社要招徠旅游者、推銷旅游產(chǎn)品。在旅游活動(dòng)的主體和客體之間起著媒介的作用。??旅行社營(yíng)銷的主要方式有兩類:一是承接各種與旅游有關(guān)的委托代
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【總結(jié)】管理學(xué)Management第九章人力資源管理第一節(jié)人力資源計(jì)劃主要內(nèi)容?掌握編制人力資源計(jì)劃的方法,?介紹員工的管理和評(píng)估,?通過規(guī)劃這些人力資源管理的各項(xiàng)活動(dòng),?確保組織目標(biāo)的實(shí)現(xiàn)。第九章人力資源管理人力資源計(jì)劃1員工的招聘與解聘2
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【總結(jié)】營(yíng)銷的意義與重要性第1章第1章營(yíng)銷的意義與重要性本章將帶領(lǐng)各位讀者了解,科特勒如何以獨(dú)特的觀點(diǎn)分析和解讀營(yíng)銷的意義與重要性,讓大家對(duì)科特勒的營(yíng)銷理念有基本的了解。第2章營(yíng)銷的計(jì)劃通過分析與市場(chǎng)調(diào)查等各種方式制定營(yíng)銷計(jì)劃,學(xué)習(xí)有效的營(yíng)銷手法。第3章營(yíng)銷戰(zhàn)略與戰(zhàn)術(shù)的執(zhí)行步驟學(xué)習(xí)細(xì)分市場(chǎng)、目標(biāo)市場(chǎng)選擇、市場(chǎng)定位等戰(zhàn)
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【總結(jié)】MARKETINGMANAGEMENT12theditionKotlerKeller16ManagingRetailing,Wholesaling,andLogistics16-2ChapterQuestions?Whatmajortypesofmarketingintermediaries
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【總結(jié)】MARKETINGMANAGEMENT12thedition15DesigningandManagingValueNetworksandChannelsKotlerKeller15-2ChapterQuestions?Whatisamarketingchannelsystemandva
【總結(jié)】MARKETINGMANAGEMENT12thedition3GatheringInformationandScanningtheEnvironmentKotlerKeller3-2ChapterQuestions_1?Whataretheponent
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【總結(jié)】MARKETINGMANAGEMENT12thedition7AnalyzingBusinessMarketsKotlerKeller7-2ChapterQuestions?Whatisthebusinessmarket,andhowdoesitdifferfromtheconsumermar
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【總結(jié)】MARKETINGMANAGEMENT12thedition5CreatingCustomerValue,Satisfaction,andLoyaltyKotlerKeller5-2ChapterQuestions?Whatarecustomervalue,satisfaction,andlo
【總結(jié)】MARKETINGMANAGEMENT12thedition1DefiningMarketingforthe21stCenturyKotlerKeller1-2ChapterQuestions?Whyismarketingimportant??Whatisthescopeofma
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